We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Markets and customers - Essay Example

Comments (0) Cite this document
Marketing mix consists of a company’s service or product offerings, to consumers and the methods and the tools it selects to accomplish the exchange. The marketing mix consists of mainly the 4P’s. The 4P’s are product, price, place and promotion. (Tracy, 2010) The product…
Download full paper
Markets and customers
Read TextPreview

Extract of sample
Markets and customers

Download file to see previous pages... promotion consists of the advertising, sales promotion, public relations, and sales efforts designed to build demands and awareness of the product or service. (Cheverton, 2004) Though these elements are independent contributing to various strategies that can be developed from each P, it can be also said that, the variables are dependent or at least there is a common factor which is dependent on all these variables which is sales volume. This paper consists of some arguments put in favour of and against the dependency of marketing mix variables.
Marketing takes care of the delivery of the product to the customers taking care of their needs as well as the organisations needs. Marketing mix can be explained as the different tactics adopted by a marketer to make the product more appealing to the customers. This involves certain critical decisions. Some of the examples are decisions regarding the products that should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. (Goi, 2009) Different weightings can be given to different elements leading to a better offer that attracts the customers of various styles. Now owing to the increased importance of marketing, these 4P’s have been transformed into 7P’s which are product, positioning, people, packaging, place, promotion and price, whose vivid combinations would determine the success of the product or the service. (Hisrich, 2000)
For example, marketing mix can be compared to the ingredients of a cake, and the final outcome is the sum total of all the ingredients put into it. Depending on the kind of strategy adopted the combinations of marketing mixes will also vary as the main ingredient changes in accordance with the cake that is being manufactured. The combination is decided by many factors which are the marketing objectives of business, the access to finance, changes in technology, the feedback from marketing ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Markets and customers Essay Example | Topics and Well Written Essays - 1500 words - 1”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1566483-markets-and-customers
(Markets and Customers Essay Example | Topics and Well Written Essays - 1500 Words - 1)
“Markets and Customers Essay Example | Topics and Well Written Essays - 1500 Words - 1”, n.d. https://studentshare.org/miscellaneous/1566483-markets-and-customers.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Comparison of economic efficiency of the model of perfect competition with that of monopoly markets
This paper outlines the reasons, why both, economists and public, share their common dislike of monopoly. At given point in time and at level of production, perfectly competitive markets are highly likely to be much more efficient that monopoly markets. Governments should follow an indirect and implicit policy to break monopolies.
5 Pages(1250 words)Essay
Serving Customers in Global Markets (Report)
This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.
5 Pages(1250 words)Essay
Managing Customers and Quality
JE, an American owned organisation, is one of the world's largest and most diverse providers of professional technical services. With annual revenues approaching 8 billion it offers a range of support services to industrial, commercial, and government clients across multiple markets.
10 Pages(2500 words)Essay
Integrated Solutions for Customers
The article recognized that there has been a shift away from the focus of merely supplying equipments and software into specifying, designing, integrating and delivering a fully functioning system and going beyond these added services by providing services such as finance and maintenance to fully satisfy customers.
2 Pages(500 words)Essay
Understanding Customers and Competitors
Whenever possible, companies should try to be proactive rather than reactive. Understanding the Customers and Competitors is a vital issue and SWOT analysis is the key tools in this regards.
20 Pages(5000 words)Essay
Marketing and Strategy: Markets, Competitors, and Customers . Assignment (Case Analysis)
Some of these strategic recommendations are based on the value curve analysis which is done in the context of education industry of UK and University of East Anglia. University of East Anglia, one of the most
4 Pages(1000 words)Essay
Markets and customers
(2009) pg 36. Whenever we study marketing, the first thing that comes to the discussion is the four P’s of marketing which include product, price, place and promotion. This report will first discuss the meaning and
6 Pages(1500 words)Essay
Customers Insurance

Insurance Risks, which, as we all know, are crucial in choosing the right insurance product.  Until now, as we have been dealing with larger enterprises, those customers have enjoyed their own Risk Management teams and related software applications, and hence been able to identify and assess their own Insurance Risks.

10 Pages(2500 words)Essay
Serving Customers in Global Markets
The company sold 33.8 million iPhones for September quarter in 2013 as compared to 26.9 million in the same quarter previous year. Apple also sold 14.1 million iPads during the quarter while it achieved a sales figure of 4.6 million Macs in the
6 Pages(1500 words)Essay
Serving Customers in Global Markets
Well-created TV adverts like this one have the power to influence viewers in a way no other communication channels can. For instance, brilliant
4 Pages(1000 words)Essay
Let us find you another Essay on topic Markets and customers for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us