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5 questions - Essay Example

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The name of the café is RedHeart Café which is located in midtown Atlanta. It is expected that by locating it in a densely populated area with heavy foot traffic, it would be more exposed to potential customers. It…
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Download file to see previous pages... The business would be mainly financed by my own money ( savings); however, a loan would also be secured to ensure that all the physical set-up of the place as well as operational expenses would be covered for the first six months of operation. The planning part is executed well since the owners have already prepared a reasonable budget. There is also a need to spend for marketing by hiring a public relations agency that can suitably promote the restaurant to its target market. The café can be considered competitive for three good reasons 1) the food selection that is considered healthy for the heart 2) the cozy and intimate ambience that is different from other competitors since our café has a love theme 3) excellent service to the customers. As for the third reason, the owners have decided to give attention to the training and development of its crew since good service is highly correlated with profitability. In conclusion, this café business would be profitable on the assumption that quality service and good promotions would be implemented by the ...Download file to see next pagesRead More
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