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This paper aims to analyze the current situation of IMAX and present alternative solutions to their problems. The paper involves Porter’s five forces analysis of the movie production and distribution industry. The second part enumerates and evaluates the corporate strategies of the company which are focused differentiation and growth. It has been examined that the strategies employed by the company were effective in achieving their objectives.
It is the recommendation of this paper that the company prepares itself to for acquisition. The company cannot survive on its own in the film industry as they face the issues on debt and sustainability.
IMAX is an entertainment technology company that generates revenues from long-term theater system lease and maintenance agreements, film production and distribution, and theater operations. It is involved the different processes of large-format film business. The company has a movie library of 226 films that were either produced by IMAX or other independent filmmakers or studios. The company has generated total revenues close to $116 million by 2007. At the end of 2008, the market capitalization is $125 million with 295 theaters showing IMAX movies in 40 countries. (IMAX Corp, 2008)
An industry analysis is completed in Section 2.1 where Porter’s five forces were employed. The analysis covers competition between industry rivals in the Motion Picture and Video Distribution market segment where IMAX generates its revenues and profit. The threat of new entrants is also scrutinized for the industry. Furthermore, the bargaining powers of suppliers as well as consumers are studied with regards to its effect on the company. The threats of substitutes are investigated which are considered as alternative and indirect competition of the business. Section 2.2 attempts an internal and external analysis of IMAX which is patterned on the SWOT analysis.
The growth and success of the movie industry is the
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The researcher of this paper presents brief report on the management strategy of SABMiller and gives analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
The report will throw light on IMAX’s strategy and its fit with its business environment, products/services offering and the sustainability of its current strategic path. In order to study competitive and growth strategy of IMAX, an industry map analysis will be conducted, followed by competitive stance for IMAX in its core segments within the industry map.
This report thus focuses on the different challenges faced by the movie production company in the course of its operations and also the different type of strategies taken by the company to counter such problems. Introduction Imax Corporation earned a new spur of life on being taken over by Richard Gelfond and Bradley Wechsler during the period of 1994 at a price of around $80 million.
The intention of this study is IMAX as a company that is engaged in the business of manufacturing IMAX cameras, projection systems and it is also managing the IMAX theatres. It is not only a type of the film, camera or projection equipment but it is a combination of the camera, film, projection and the space where the film is projected.
But, all recourse are not strategic in other words all the resources does not help the organisation to implement its strategies and maintain its strategic position. The resource will be considered as strategic if it is valuable (V), inimitable (I), rare (R) and unsubstitutable (US) (Haberberg and Rieple, 2008, p.285).
According to the report Volkswagen has been one of the early entrants in the automobile markets of China. Since then the company has grown in stature and has gained 30% of the market share in China. Over the course of the study various strategic and analytical tools such as PEST, Porter’s Five Force has been used.
Although economies of scale can be acquired by IMAX through merger and acquisitions, the company should keep this option open in case IMAX is able to financially improve after implementing its current business strategies.
Using the Porter’s competitive
As the year 2015 begins, many SMEs are looking forward to the year ahead with optimism that is cautious. In the paper, the Van Elle construction company will be discussed in detail (Johnson, Scholes, and Whittington,