The company is listed on New York Stock Exchange and offer primary short haul, point to point, high frequency and low fare services to the travelers. Founded in 1971, the headquarters of the company are in…
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The aim of this report is to analyze the operations and practices of Southwest Airlines. In the first section of the report, the SWOT analysis has been done to highlight the major strengths, weaknesses, opportunities and threats faced by Southwest Airlines. After identifying the critical factors, in the second section, the conclusion about the overall situation has been presented. In the same section, the suggestions for improving the company’s strategies have been presented, after analyzing the current strategies of the company through theoretical concepts including Porter’s Five Forces Model and Ansoff Model.
In the following section, Human Resource practices of Southwest Airlines have been discussed with a special focus towards the policies which have been created for the benefits of employees. After that an analysis has been done to identify the impact of the practices on the business strategy of Southwest Airlines. Since, Southwest Airlines is recognized for its customer services and culture therefore, in this section, I will also analyze how staff and management of the company are becoming as a prime source of competitive advantage for the company.
The Southwest Airline is one of the successful low cost carriers in the United States and most of low cost carriers of the world have adopted the strategies of the company. In order to evaluate the effectiveness of Southwest Airline business model, another successful low cost airline company will be selected. In this section, the similarities and dissimilarities between the United States and Australian aviation industries will be done. Finally, the similarities and dissimilarities between the business models of the two airline companies will be also conducted.
Southwest Airline is operating in a highly uncertain industry where the demand of the tickets fluctuates very randomly. In the following section, the SWOT analysis has been done to identify the major strengths and
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Answer of question no 1:-
The first step that is required to survive and grow in a fast food industry is expansion through franchising. The high cost of opening new stores and the need to expand rapidly to take the control over the territory is the reason behind a company’s option of choosing a franchise for the expansion.
It is the biggest domestic airline in United States of America. The company has enjoyed profitability after the initial two years of its inception and has never seen a net loss in any year after 1972. This alone signifies the performance of Southwest Airlines.
In the company's website, one would clearly trace the history of the said company and how it succeeded. There, it states that "The airline began service June 18, 1971, with flights to Houston, Dallas, and San Antonio. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003.
Air travel is one of the world’s largest industries having generated more over $300 trillion into revenues in 2001 alone. The airline industry is clearly divided in the recent past into two distinct categories – the full-service large airlines that fly the hub and spoke network and power international travel.
The jet blue teams had grown from 10 to a 1000 and with the arrival of each new plane a 100 more recruitment were expected and so within 4 years the employment was to increase to 5000. Ann Rhoades had gained experience and skill to overcome new challenges while she was working with the south west airlines as a Human resource head .She recognized that Jet Blue's expansion goals were far more aggressive than she had ever met before.
According to my understanding of the case, low-fare service demand is higher in the Asian market relative to the European and the North American market because of difference in per capita income. Europe and North America enjoy a much higher per capita income, and therefore, travel more than Asians.
"The overall costs and risks of climate change will be equivalent to losing at least 5% of global GDP each year, now and foreverDamage could rise to 20% of GDP or more. These are risks of major disruption to economic and social activity, on a scale similar to those associated with the great wars and the economic depression of the first half of the 20th century"
After the incident, there were a lot of people who were from the point of view that Orto should have been allowed to fly. But critically analyzing the situation, one comes to know that the Airlines personnel was only doing its duty by questioning Orto as by boarding him with only one seat booked would not only have made him uncomfortable.
Shakedowns in the airline industry prevent companies from achieving their goal, which is to expand domestic as well as international services. In the US, many airline companies have are privately owned and the US department of transportation has divided
3 Pages(750 words)Case Study
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