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Research Proposal - Essay Example

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The marketing team of the organization is not as well-equipped with the necessary information of the visitor experience for them to fully develop a marketing strategy that…
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Research Proposal

Download file to see previous pages... This is a process which evolves from theoretical to conceptual in observation.
The necessity of technology as a staple in our everyday lives led to the emergence of newer strategies to connect businesses and consumers. Such is the current popularity of e-commerce in conducting marketing. Upon careful consideration it is apparent that this is not merely a trend but will continue to be an indispensable marketing tool. Electronic-commerce also known as electronic marketing gives new meaning to the way business is done. Not only is marketing limited to the conventional marketing tools, it now paves the way to search for convergence with clients.
The study calls for a deeper analysis of the marketing tools employed by Melbourne Zoo. First, the general attitudes of the visitors need to be identified to be able to know what are the current programs and features of the zoo that entertains them the most. This will be helpful as this could be the bannered attraction for Melbourne Zoo. This would also identify if they are doing enough in terms of satisfying the clientele. Once this is answered, the study aims to concentrate on the integration of e-commerce in the development of its marketing strategies. This is a way to modernize the brand image of the zoo as well as the utilization of current available technology to maximize the potential of the enterprise in its further success through the internet. The researcher feels this to be an important concentration of the study as it is one of the gaps easily identified through research of Melbourne Zoo.
Melbourne Zoo currently has as its primary website http://www.zoo.org.au/ which is a comprehensive site that is directed towards the promotion of the zoo. At the same time it posts news and other relevant information. The main problem for this as the researcher sees it is that the website is dedicated to three zoos, collectively known as the Victoria Zoos. First, ...Download file to see next pagesRead More
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