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E-commerce - Essay Example

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It is written by Patrice-Anne Rutledge who is a freelance writer and author specializing in business technology. The article describes the right strategies that a…
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The article that I have chosen is en d “Top 10 Strategies for Launching a Successful E-commerce Site”. It is written by Patrice-Anne Rutledge whois a freelance writer and author specializing in business technology. The article describes the right strategies that a company should take when they plan to launch ecommerce project. The article has been taken from the personal blog of the author and is available online at http://patricerutledge.com/e-commerce/.
Given the high risk with “dot-com” projects and the failures on the rise, many people wonder if it is worth to spend their resources on new e-commerce projects or enhance an existing site. Although new e-commerce start-ups involve a lot of risk, extending a traditional business with e-commerce capabilities can still prove to be very profitable. Besides generating additional revenues, it can enhance brand name awareness and recognition for your business. Hence if a business is planning to move towards ecommerce, the article mentions some of the strategies that they should plan to follow.
At the first step, a company needs to synchronize their strategies and make the ecommerce website fix in the overall strategic plan. They should make sure that the physical and electronic businesses complement each other rather than competing with each other. Secondly, a business needs to analyze its competitors and look at the kind of user interface and experience they are providing to their customers. The business also needs to focus on the customers and look into the experience they need to provide to the customers. Depending on whether it is a b2b or a b2c business, the business needs to provide an appropriate interface on the website so that it is easy for visitors to use the website. Personalization is an important concept in today’s ecommerce websites. The basic idea of personalization is to cater to the needs of every visitor individually and to make them feel. Besides this, the website should take appropriate measures to ensure safety and security on the website.
Often companies who have outsourced the website development and maintenance to other companies have little or no knowledge about the underlying technologies. The article mentions that is important that companies have a knowhow of the software and hardware platforms, and t. It is not enough to create a website. The company also needs to promote it by publishing the website address on all its advertisement and notices. They also need to the search engine ranking of the website. Lastly, before launching the ecommerce project, the company needs to look at other similar ecommerce projects and learn from the failures.
The article has covered a very useful topic. With the rapid expansion of World Wide Web, many companies are stepping into the ecommerce domain. There is, however, a lot of risk involved and without proper strategies, the project may easily fail. The article mentions important strategies that the companies should consider before starting any ecommerce project. These strategies focus on important principles and concepts that the business should consider. Following these strategies can increase the chances of success of the project significantly.
Bibliography
E-Commerce and E-Business Information Articles. (n.d.). Developing small business websites. Retrieved from http://ecommerce-web-development.com/articles/creating-small-business-websites.asp
Rutledge, P.-A. (n.d.). Retrieved from Top 10 Strategies for Launching a Successful E-commerce Site: http://patricerutledge.com/e-commerce/
Web Transitions, Inc. (n.d.). Web site design strategies. Retrieved from http://www.webtransitions.com/articles/web-site-design-strategies.asp Read More
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