Operations and Information Management - Essay Example

This was a significant and big expansion by the retail shop moving towards becoming a huge retail chain in the country having its stores across in all the main places. MobUlike also had its two stores in Italy which gave the chance to Smartz to spread its business even in Europe. Through this report using various theories and aspects the importance of usage of new IT strategies like ecommerce in the business expansion and its benefits are been seen and understood. Along with this the importance of information management system for a company in its process improvement is been studied which gives a clear understanding over what and how IT system helps in growth of a particular company.

The particular retail chain Smartz sells smartphones and its accessories. This company is looking to grow its chain widely across the country and trying to reach every customer by providing the best facility and good products and a good price. The company owner has looked to take up packaged software’s from commercial vendors to interconnect the whole process of Smatrz, MobUlike and also the end consumers in all aspects. The acquisition of MobUlike by Smartz is a big change in the business process for the company.

The company is looking to take up the process of ecommerce to reach the end consumer which is a big step towards the growth as the ecommerce usage in the country has grown a lot and that to at a rapid pace (Doyle, 2001, pp.34-45). Business process management is basically the process involved in management of the overall business in an efficient way as per the requirements of the client or the customer to achieve the customer satisfaction by fulfilling their needs and wants. In this case the owner Imran needs to manage the process of both Smartz and MobUlike and integrate them along with launching the ecommerce process (Golden, 2005, pp. 65-72). The It systems in both the companies are different as a result the integration of