At the present, industries producing information technologies are the drivers of the financial growth, because the modernism produced by the telecommunications, computing, and electronic media industries have improved every business (small, medium and large). Additionally, the…
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In addition, a lot of corporations now understand that the internet is a very helpful tool for better serving customers and reaching into the international markets. As the production of a company increases the need for the distribution of these products to their target customers also increases. In this scenario, the internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products. On the other hand, traditional marketing and its techniques have turned out to be less efficient to defeat the need for more targeted and wide marketing. But, with the use of internet, the techniques of marketing have changed and improved, and now corporations are more proficient in telling their stories and carrying out their marketing communications out there (Summers et al., 2003, p.67; Watson et al., 2000; Rao et al., 1998). This report presents a detailed analysis of the GAP enterprise and its marketing activities over the web. The main aim of this research is to discuss the GAP web business model, its customers, products delivery, services, 4P elements and target market.
“Marketing is the method of planning and implementing the ideas; pricing promotion and distribution of ideas, products, goods, and services to make exchanges that fulfill individual as well as company’s goals” (Summers et al., 2003, p.7). Kotler & Armstrong (2001) describe marketing as “a common and administrative method by which individuals and groups acquire what they need and desire by creating, offering, and exchanging products of value with others”. However, the emergence of the internet has made the process of marketing very simple. Since, the internet is offering an innovative universal technology structure to build all kinds of new products, services, policies, and organizations. It is reforming the techniques information is being used in business and daily life. Furthermore, by
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(Internet and Electronic Marketing Essay Example | Topics and Well Written Essays - 2750 Words)
“Internet and Electronic Marketing Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/miscellaneous/1564247-internet-and-electronic-marketing.
As modernization is taking place, technologies that were once seen as far sighted notions, are becoming necessities to function. Businesses need to be agile and more technologically averse in order to maintain their competitive edge and create value. This paper would discuss the implications of Electronic Marketing.
In other words, traditional marketing involves the promotion of products through print, or word of mouth (Geld 2003). But with the internet revolution and as the technologies in the internet continue its development, marketing strategies have also changed.
Even before the boom of dot-com, many business ventures already tried to exploit the novelty brought by this technology but just this recent decade it had reached its mass marketing that reached the worldwide web audiences.
Taking eBay as an example, it is noticeable to the public that it is the most popular online company which offers online auctions, shopping stores and delivering services to clients online.
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This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment and at the same time getting results.
ther hand are cogniscent of these sweeping impacts caused by new technology which has led to significant changes in the way they carry out their business. An integrated marketing communication plan is more ideal during the current period which utilises the internet. In the given
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The contributions of e-marketing strategies and organizations in developing and stabilizing many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding,