Internet and Electronic Marketing - Essay Example

In addition, a lot of corporations now understand that the internet is a very helpful tool for better serving customers and reaching into the international markets. As the production of a company increases the need for the distribution of these products to their target customers also increases. In this scenario, the internet marketing is the most excellent way that offers higher potency and access to international markets for the marketing of products. On the other hand, traditional marketing and its techniques have turned out to be less efficient to defeat the need for more targeted and wide marketing.

But, with the use of internet, the techniques of marketing have changed and improved, and now corporations are more proficient in telling their stories and carrying out their marketing communications out there (Summers et al., 2003, p.67; Watson et al., 2000; Rao et al., 1998). This report presents a detailed analysis of the GAP enterprise and its marketing activities over the web. The main aim of this research is to discuss the GAP web business model, its customers, products delivery, services, 4P elements and target market.

“Marketing is the method of planning and implementing the ideas; pricing promotion and distribution of ideas, products, goods, and services to make exchanges that fulfill individual as well as company’s goals” (Summers et al., 2003, p.7). Kotler & Armstrong (2001) describe marketing as “a common and administrative method by which individuals and groups acquire what they need and desire by creating, offering, and exchanging products of value with others”. However, the emergence of the internet has made the process of marketing very simple.

Since, the internet is offering an innovative universal technology structure to build all kinds of new products, services, policies, and organizations. It is reforming the techniques information is being used in business and daily life. Furthermore, by