Benefits of Internet Technology for Gissaral Electronics Co Ltd - Case Study Example

E-Business Implementation Table of Contents Introduction 2 Proposed Business Change 3 Impacts on the organization 4 Major benefits 5 Discovery 6 Communication 7 Collaboration 7 Major risks 7 Conclusion 9 Bibliography 10 Introduction At the present, internet has become a main driver of financial growth for the companies, since the modernism brought by the internet has modernized the business practices at each level. In addition, now the implementation of internet technologies (i.e. ecommerce and e-business) has turned out to be as necessary as fax machines, business cards, and telephones in carrying out business activities. And also the continuous developments and improvements in the internet tools, techniques, and technologies have made organizational processes much more convenient than ever before. In addition, at the present organizations recognize the value of internet in effectively and successfully dealing customers as well as entering into the worldwide marketplaces (Summers et al., 2003, p.67; Watson et al., 2000; Rao et al., 1998). This report will offer a detailed analysis of the Gissaral Electronics CO. Ltd (GSA) organizational migration plan to develop e-business capability from scratch. Currently, the Gissaral Electronics CO. Ltd (GSA) does not have web based business activities. In addition, the present business website of the Gissaral Electronics CO. Ltd contains a small business information regarding company. However, by seeing the rapid development in the internet technologies and ecommerce areas the Gissaral Electronics CO. Ltd is going to develop a web based business. The web based business is aimed to enhance the business working and capabilities of business and corporate performance. In this scenario this report is about the migrating plan to develop e-business capability from scratch. This report will be presented to the senior manager of Gissaral Electronics CO. Ltd (GSA). Business Background Gissaral Electronics CO. Ltd (GSA) is medium size corporation that deals in electronics products. Gissaral Electronics CO. Ltd. is one of the major professional laptop battery as well as power adapter producers. Gissaral Electronics CO. Ltd. was established in 2003. In addition, Gissaral Electronics CO. Ltd. has effectively supported more than 10 well known corporations all the way through the world. Since, Gissaral Electronics is working with top world brands for providing batteries for their systems (Laptops). These well known corporations are SONY, IBM, HP, DELL, TOSHIBA, APPLE, ASUS, ACER, FUJITSU, NEC, SAMSUNG, CANON, and COMPAQ. Furthermore, at the present Gissaral Electronics is working with and manufacturing more than 200 models of laptop replacement batteries as well as dozens of models of systems adapters (About-Gissar, 2009). Currently, the web site of Gissaral Electronics is offering a little business activity, for instance it is providing simply the information about the company. The present website of the Gissaral Electronics CO. Ltd. is simply a static website, which slimily offers business and product information. Proposed Business Change The management of Gissaral Electronics Co Ltd. business desires to enhance the business capability by implementing a web based business or ecommerce website. The new web based business platform will offer better ways for managing business activities and as well as targeting the customers. The new web based ecommerce platform will offer better ways for business, corporate operational management and business handling. Further explanation is given in the section below: Impacts on the organization The e-business implementation at Gissaral Electronics will have a lot of impacts on the business working and operational processes: The initial impact which we can determine is the digitization of the corporate data. In this scenario business data will be computerized. In case of digital data availability corporate people would be able to have more rapid business facts and figures manipulation. In case of Gissaral Electronics business we will have following business data management: Customer information Sales information Marketing research Warehouse statistics Employee’s information Business plans In case of business operation of Gissaral Electronics we will also have some significant impact. Through the implementation of the new e-business capability there will be significant impact on the business operations. Since, the company will be able to perform a variety of business operations to extract better and more fruitful business results for the business. These operations can be of the different types. The most important business operation that can be performed is about the business revenue calculation, payment assessments, sales statistics calculation, etc. these all type of the business information can be based on the business needs and intentions. For example, the marketing department wants to assess the business customer shopping behavior; in this scenario the department will assess the business customer baying behaviors and sales record. The marketing support system will be developed in such a way that it could help marketing manager regarding business assessment. Through the e-business implementation, Gissaral Electronics would be able to extract web based customer and sales data that will offer better marketing and sales analysis in developing better business policies and decision. The e-business facility implementation at Gissaral Electronics will offer better reporting facilities to the company. In this way the Gissaral Electronics will be able to have more accurate and effective business reporting and analysis. The following reports can be extracted through the new technology based platforms. Business sales reports Business revenue reports Customer statistics reports Decision support statistics Marketing strategies Employees records Major benefits One of the efficient techniques of information technology is utilization of internet for carrying out business activities (online business), which offers so many facilities to organizations. Since, the internet performs like a transportation device for data. Additionally, the internet is a framework that makes links among computers connected to it (Ray, 2004, p.269; Schneider, 2009). Thus, if Gissaral Electronics grasps the control over internet implementation, it can improve the business dramatically. The implementation of internet in the business will help Gissaral Electronics to reach and attract the worldwide customers by entering into the worldwide markets having wide-ranging categories of customers (of any age, location and choice) along with personalizing the shopping behavior of every one and providing current information on stock, attractive or affordable prices, high-quality products and support, etc. However, carrying out business activities locally and trading the services, goods, and products to local people in a retail store will be a good idea for Gissaral Electronics business, since millions of businesses are doing very well in local trading. But, effectively trading the goods, products, and services to more customers, more proficiently, through the internet will increase Gissaral Electronics revenues and earning. However, before implementing internet into the business Gissaral Electronics should note following points: (Ray, 2004, p.307; Poong et al., 2006; Gallaugher, 2002; Schneider, 2009): It should be able to maintain a substantial local existence in the new sales market It should be able to build and manage a separate department to deal with sales and distribution It needs to hire a telesales as well as local sales staff, complying with local lass, and providing customer support if necessary Moreover, the Gissaral Electronics Corporation will able to achieve following business benefits: Discovery Discovery means searching and accessing information. Gissaral Electronics e-business will offer customers the facility to access and retrieve information. However, this facility will be implemented or offered by software agents since the amount of information on the internet as well as intranets is rising speedily (Turban et al., 2005, p.128). Communication Through e-business the Gissaral Electronics will be able to apply and use rapid and low-cost communication techniques that will vary from online bulletin boards to complicated information exchanges among several companies. Gissaral Electronics will also be able to distribute and process information quickly. E-mail, newsgroups and chat groups are few instances of communication methods that will be offered by new technology (Turban et al., 2005, p.128). Collaboration With the implementation of e-business platform at Gissaral Electronics, the communication as well as business’s electronic collaboration among employees and between organizations will also be improved. For this, there are numerous applications that can be used, varying from screen sharing and teleconferencing to group support systems. However, a number of collaboration software, tools and applications, acknowledged as groupware and workflow, can be utilized on the internet (Turban et al., 2005, p.128). Major risks During the Gissaral Electronics e-business platform implementation we can face a lot of risks. There are lots of issues regarding the online or web based commerce. These issues could have critical impacts on the business and dealing of the firm. For instance, we can face security and privacy issues in case of Gissaral Electronics e-business. However, these security and privacy issues are emerged with the emergence of information technology. We need a security and privacy model that has the ability to manage and secure our information reserves. Technical administrative safety /security measures like that security plans, actions and techniques are the mainly practices for the organizational information security measures (O’Leary & O’Leary, 2007). Jeanty (2009) stated that there are lots of other security threats that we can face in online commerce, for instance, information theft in which a hacker hacks the business information and creates a huge damage for the business. Since, the valuable business information can be customers’ record or deal/sales records. In this scenario business customers can loose their confidence on the business; this will be a great danger for the business (Jeanty, 2009). Next main security threat we can face is the computer virus attacks on the web based business network or computer system. Since, these viruses can remove, harm, or destroy the business system and stop the any part or all the business operations that is really problematic for the business (Turban et al., 2005). However, Gissaral Electronics Corporation can deal with these issues by establishing security strategy. For instance, an anti-virus program can be installed on company’s computer to stay away from viruses. The implementation of a firewall could be helpful against hacker’s attacks. In addition, more security can be improved by using passwords techniques. In this way, only authorized personnel having passwords will be able to use and access business information. Conclusion Above discussion shows a lot of benefits of internet technology such as the business performance enhancement, better facilities of business planning, handling, dealing and effective decision making those would be on time and aligned to business operations. And all these activities improve the business performance and augment revenue generation power and market position. Since, the market position and high market share value offer a corporation better competitive advantages that is the fundamental objective of every corporation. This report has presented a business migration analysis for the Gissaral Electronics. In this report I have presented the main areas of the new ecommerce technology implementation, potential impacts, main risks and major benefits with respect to Gissaral Electronics. I hope this report will offer a deep insight into process of migration to a new web based business. Bibliography About-Gissar, 2009. Gissaral Electronics (shenzhen)CO.,Ltd. [Online] Available at: http://www.gissar-battery.com/about.asp [Accessed 02 April 2010]. Gallaugher, J.M., 2002. E-commerce and the undulating distribution channel. Communications of the ACM, 45(7), pp.89-95. Jeanty, J., 2009. Define the eCommerce Model. [Online] Available at: http://www.ehow.com/about_4705407_define-ecommerce-model.html [Accessed 02 April 2010]. O’Leary, T. & O’Leary, L., 2007. Computing Essentials. New York: McGraw-Hill. Poong, Y., Zaman, K.-U. & Talha, M., 2006. E-commerce today and tomorrow: a truly generalized and active framework for the definition of electronic commerce. In ACM International Conference Proceeding Series; Vol. 156, Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business. Fredericton, New Brunswick, Canada, 2006. ACM New York, USA. Rao, H.R., Salam, A.F. & DosSantos, B., 1998. Marketing and the Internet. Communications of the ACM, 41(3), pp.32-34. Ray, R., 2004. Technology Solutions for Growing Businesses. New York: American Management Association (AMACOM). Schneider, G.P., 2009. Electronic Commerce. 8th ed. New York: Course Technology. Summers, J. et al., 2003. Essentials of Marketing. Australia: Thomosn. Turban, E., Leidner, D., McLean, E. & Wetherbe, J., 2005. Information Technology for Management: Transforming Organizations in the Digital Economy. New York: Wiley. Watson, R.T., Zinkhan, G.M. & Pitt, L.F., 2000. Integrated Internet marketing. Communications of the ACM, 43(6), pp.97-102. Read More