Trends in Contemporary Society - Essay Example

This will be followed by an exploration of the cellular phone and its relevance today. Looking at the trend of banning cell phone use while driving, this section will explore the ways in which the cellular phone is perceived of as a hazard while driving. Finally, we explore television as the most ubiquitous technological phenomenon and the ways in which this media helps further democracy and free thought. Significantly, technological trends are at the forefront of social change and the following will explore a multitude of technological trends and look at their social significance.

iPod, through its parent company Apple Computers, has fundamentally transformed the ways in which people listen to music. Whether it is through the Ipod personal audio system, downloaded tracks through iTunes, or through the highly popular innovation of the iPhone, Apple has successfully appealed to its target demographic through a variety of innovative means. iPod has successfully outmaneuvered nearly all of its adversaries within the personal music field and radically transformed an industry.

Whether it is the iPod shuffle, the iPod touch, classic or nano, this particular product continues to innovate and thus has maintained its supreme position at the helm of the personal listening device field. With bright new flashy skins, as well as a series of interfaces which tie directly into the Apple network, the innovation of the iPod continues and has ensured that this product remains at the forefront of an ever-changing industry. Teenagers are the primary audience for Apple’s strategic marketing campaigns as they are also an important buying demographic unencumbered by major financial obligations.

Teenagers are the demographic who may be able to afford to spend $250 on the latest iPod or the accessories associated with the latest personal mp3 player. Because teenagers often have more disposable and non-discretionary income than most other demographic groups, they