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The E-myth Report - Book Report/Review Example

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Gerber, is the second book by Gerber of the same title. The book was written to show entrepreneurs what not to do in business. One of the first points that Gerber makes is that entrepreneurs need to understand the difference between a job and…
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The E-myth Book Report
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"The E-myth Report"

Download file to see previous pages The final section is an epilogue that is geared toward brining all points together and reinventing small business.
Gerber says that entrepreneurs make a mistake when they think that because they are experts in their fields that this will translate into being an expert in opening and operating their won business because this is not true. He states that this is actually "their greatest single liability" (13).
Most of the time, according to Gerber, when people do something they love and make it into a business, they wind up making it into a job. The reason for this is because they understand how to work in a job but they do not understand how to work as an entrepreneur. Unfortunately, this becomes a chore instead of a love and eventually, the individual experiences burn out in something they once loved.
Gerber says that when people go into business for themselves, they turn into three people: "the Entrepreneur, the Manager, and the Technician" (p. 19). He refers to these as aspects of the personality. The Entrepreneur is the part of the personality that is creative and who lives in the future rather than the past or present. The Manager is the part of the personality that is responsible for planning, order, and predictability (25). The Manager lives in the past and always works to have order and balance. The final part of the personality is the Technician who is the one who actually does the work and lives in the present. As long as this part of the personality feels productive, they are happy (26). Gerber explains that each part of the personality has its place, but the person in small business must understand how each one functions and how to ask for help when necessary. He states that all small businesses must have the entrepreneurial spirit or it will not survive.
1 Business franchising is the topic of this section and there was much discussion about McDonalds and ...Download file to see next pagesRead More
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