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Computer Science project reprot - Essay Example

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Personalized search is the fine-tuning of search results and advertising based on an individual’s preferences, demographic information and other factors. Presumably, the better a search engine understands a user’s interests and preferences, the better able it is to target…
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Download file "Computer Science project reprot" to see previous pages... Live Search) had not introduced this concept initially and a smaller company as compared to Google, Yahoo and Microsoft had introduced this concept of personalized search. In case of personalized search various types of information’s from users are collected and based on that information’s the search content is filtered and displayed to users.
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Now these days internet (Web) contains lots of information and by searching and specific keywords there is possibility that irrelevant information is returned. Now search engines are working in this regards and comes with the solution of personalized search so as give its users search results based on the user demographic information and interests and taste. In addition these days search history can be also maintained by search engines which users can see on later days.
Aim of Study: The study of “Profile-Based Web-Searching” will provide an opportunity to learn how different personalized search engines works and make use of user specific information for assisting web searching process.
According to Johnson (2005), personalized search drives financial benefits both in short term and long term. In the short term, advertisers increase revenue by targeting ads and promotions at the users who are most likely to click and buy. In addition, consumers want personalization and are more willing to stay with sites and services that ‘know’ them and respond to their specific lifestyles and preferences. Moreover, sites that employ personalized search automatically filter the Web for consumers based on their individual preferences and saves consumers time and frustration, and bonds users to the site.
The techniques used in personalizing Web content are used to personalize Web Search. According to Johnson (2005), there are many ways, but they all require ability that is discussed here. The first thing that a search engine requires is the preferences and demographic information of the users. This can be achieved by search ...Download file "Computer Science project reprot" to see next pagesRead More
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