We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Loyalty programmes..reflective statement for dissertation - Essay Example

Comments (0) Cite this document
After going through possible list of subject topics and performing brief research and support from the department I was able to my selection. However, the topic…
Download full paper
Loyalty programmes..reflective statement for dissertation
Read TextPreview

Extract of sample
Loyalty programmes..reflective statement for dissertation

Download file to see previous pages... However, on moving ahead with the research I realized the amount of hard work research work would demand. The preparation of research proposal was also difficult as this was the first time that I did such extensive research for a particular topic to ensure that I stay within the scope of the research I set before me and at the same time meet the requirements of the university.
Before conducting the research studying deeply the different research categories like explanatory research descriptive research as well as exploratory research gave me an insight into which kind of research category to use in which situation. This was useful as it allowed me to understand the pros and cons of different research strategies like action research, grounded theory, surveys, etc. in order to decide upon the most suitable research strategy for my dissertation. It was through this process that I was able to develop an analytical frame of mind that helped me to quickly overcome the problems that I faced in conducting the research. I had to change my plan from conducting face to face interview to survey questionnaire because of the unavailability of responsible marketing / operations heads despite of calling 50 hotels for scheduling interview. Even designing the survey questionnaire was not easy and the data collected through this method was scrutinized by the supervisor for its limitations to ensure the objectiveness of the research is maintained at all times. The presentation of findings and analysis required use of different tools which I had to learn during the course of the research.
The structure of the dissertation was also considered to be an important element of my research. I had to look at examples how a good dissertation needs to be written. The work flow should be in such a way that it covers different aspects of the research for better understanding of its users. The writing was built upon strong objectives and research questions which ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Loyalty programmes..reflective statement for dissertation Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1563815-loyalty-programmesreflective-statement-for-dissertation
(Loyalty programmes..Reflective Statement for Dissertation Essay)
“Loyalty programmes..Reflective Statement for Dissertation Essay”, n.d. https://studentshare.org/miscellaneous/1563815-loyalty-programmesreflective-statement-for-dissertation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Influence of Loyalty Programmes on Customer Loyalty in Banking Sector
In the competitive world, customer loyalty is seen as a key factor to succeed and gain market share and thus develop a sustainable competitive advantage. Therefore banking sector is no such exception, as it has a high level of interaction with its customers thus making it necessary for the managers to understand the factors which influence the loyalty of the customers toward the banks (Afsar et.al, 2010, p.1).
5 Pages(1250 words)Essay
Reflective Statement on Career Choosing
This paper is a reflection of the development of my professional knowledge, skills, and attitudes as a result of studying module 2001. Four topics shall be considered in this reflection: theories of career choice and the DOTS model of career decision-making; the professions and professionalism; learning from experience, reflection and reflective writing; and graduate outcomes and the graduate labour market.
6 Pages(1500 words)Essay
He Reflective Commentary (Dissertation)
As I started the subject, I got a chance to come to know about various cases ranging from the Eastern Caribbean, various methods adopted in various places as a part of sustainable tourism, and the role of various stakeholders including tour operators, governments, and indigenous population (Council of Europe, 1996, p.
4 Pages(1000 words)Essay
Loyalty Programmes in Hotels

The key purposes of this research are to:

  • Understand why loyalty programmes are important;
  • Undertake review of literature to examine what constitutes loyalty;
  • Examine how loyalty programmes are designed;
  • Examine the factors affecting the success and failure of loyalty programmes and
  • Evaluate if loyalty programmes are necessary for loyal customers to exist
72 Pages(19000 words)Essay
Reflective Practice Statement
DeFillippi (2001) suggest that reflective practice enables participants of a project to make sense of their experiences and its meaningfulness, by reflecting on what has been learned and how it can be applied to further events (p.6), since reflection involves looking back and learning from our past experiences for future use (Hartog, 2002, p.233).
8 Pages(2000 words)Essay
Success and Failure of Loyalty Programmes
In most businesses today, a large part of sales results from repeat purchase by customers. This fact is being increasingly recognised by enterprises and there is an effort to tap this propensity among consumers, by way of “Loyalty Programmes” to encourage purchase. Loyalty programmes have deeply percolated the business thought process.
10 Pages(2500 words)Essay
Since then companies placed great importance in utilizing brand loyalty to achieve customer retention. The broadband era which commenced at the turn of the
5 Pages(1250 words)Essay
According to Ismail, Boye & Muth (2012), loyalty is defined as, ‘Deep commitment to selected products or services for a consistently long time resulting into repeat purchases
1 Pages(250 words)Essay
Professional Development- Reflective Statement
module for me to complete but I my desire to work with children, which I came to realize a few years ago, led me to solider on and pull it together in order to achieve the objectives of the class. “Reflecting on practice enables practitioners to discover, rediscover or
6 Pages(1500 words)Essay
Engineering Reflective Statement
However, there have been positive and negative impacts of these solutions. I chose this particular article because I am currently taking Alternative Energy Engineering Course. Apart from
2 Pages(500 words)Essay
Let us find you another Essay on topic Loyalty programmes..reflective statement for dissertation for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us