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To What Extend Does CSR Initiative Affect Employees' Job Satisfaction: An Intercontinental Hotel Group Perspective - Dissertation Example

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BSc Dissertation To What Extent does CSR Initiative affect Employees’ Job Satisfaction: An Intercontinental Hotel Group Perspective Student ID Number & Code Date Total Number of Words: 10,003 Signed Statement The work included within the dissertation is my own work except where appropriately referenced…
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To What Extend Does CSR Initiative Affect Employees Job Satisfaction: An Intercontinental Hotel Group Perspective
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"To What Extend Does CSR Initiative Affect Employees' Job Satisfaction: An Intercontinental Hotel Group Perspective"

Download file to see previous pages Research Method: A combined quantitative and qualitative research survey study was conducted among 50 employees of Holiday Inn. Microsoft Office Excel 2007 software was used to compute for the frequency, percentage, and mode values. The research survey result was analyzed together with the literature review. Research Findings: The findings suggested that the implementation of CSR initiatives does not always increase IHG’s employees’ job satisfaction. Conclusion: Although the implementation of CSR initiatives can increase the work motivation and overall work satisfaction of some employees, the use of CSR strategy alone is not effective in terms of making all employees satisfied at work. In fact, some employees may find the CSR implementation as an added job and responsibility on their part. Recommendations: (1) Consider combining the use of both instrinsic and extrinsic rewards throughout the implementation of their Green Engage programme; (2) Consider the importance of using effective leadership style to increase employee engagement in Holiday Inn’s Green Engage programme; and (3) Carefully listen to employees’ ideas and other concerns, demonstrate to them the main objectives of the company’s CSR strategies, and encourage the CEO to be friendly and easily approached by the rest of the employees to win the trust and support of a diverse group of employees. Acknowledgement I would like to express my gratitude towards Professor _____ for their continuous support and guidance. To my parents for continuously motivating me to do better in life. And to each of the research survey respondents for whole-heartedly giving their consent to participate in this study. Table of Contents Signed Statement .................................................................................................................... 2 Abstract .................................................................................................................................. 3 Acknowledgements ................................................................................................................ 5 Table of Contents .................................................................................................................... 6 List of Abbreviations ............................................................................................................... 8 List of Tables and Figures ........................................................................................................ 8 1. Introduction .................................................................................................................. 9 1.1 Reseach Questions, Aims, and Objectives ................................................... 10 1.2 Rationale for Selecting the Research Topic ................................................. 11 1.3 Scope and Limitations of the Study ................. ...Download file to see next pagesRead More
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