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Strategic Marketing - Essay Example

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Marketing is often considered as a philosophy that enables the organization to identify the needs and wants of its customers and meet them profitably. Marketing is broad concept that includes not only the identification of the target customers of the organization but also their…
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Strategic Marketing

Download file to see previous pages... Strategies can be applied to any functional areas such as finance, marketing, production, human resource (Proctor, 2000). Organizations always try to gain competitive advantages by adopting various strategies for their functional areas. Marketing, when done with the objective of gaining strategic competitive advantages, is called strategic marketing. Generally marketing strategies are adopted for product, price, promotion, distribution, merchandise, market research in order to gain competitive advantages in the long run. All these concepts of strategic marketing are developed keeping in mind the aim of the business. Moreover each and every concept thus developed is directly or indirectly involved with the people because people and business inextricably linked.
Leo Burnett, well known for his memorable quotations is one of the most renowned personalities in the world of advertising. He took advertising to a different height by creating icons such as Tony the Tiger and Jolly Green Giant. One of those quotes made by Leo Burnett is “What helps people, helps business’’. This report attempts to analyze the significance of this famous statement in the context of strategic marketing.
Earlier business organizations were known only as profit making units. People then were not treated as the principle contributing factor in the process of making profit. They were treated as a means for achieving business objectives. This concept of business has changed significantly over the years. Today’s business leaders have realized that in order to achieve the desired objective, organizations must give enough importance to the people who are associated with the business. It is the people who make business and it is the people who run business. Nowadays while making any strategic decision, the primary focus is kept on the people who are associated with that decision. Organizations, before taking any decision try to have a clear ...Download file to see next pagesRead More
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