We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing management project - Case Study Example

Comments (0)
Summary
Being a medium sized firm, it provides marketing communication services. It is a local agency, managed by local competent staff. The clientele of the agency is both…
Download full paper
GRAB THE BEST PAPER
Marketing management project
Read TextPreview

Extract of sample
Marketing management project

Download file to see previous pages... The critical problem of the agency involves a very important decision of whether to expand or continue the way it is for the agency. Grabbing a large portfolio would lead to expansion and better avenues of growth but it comes with the risks and the costs. Maintaining the status quo would be a less risky solution but not getting any return in the long run.
Firstly, In case if the Yadana account doesn’t work well it would have to reducing the manpower hired for the account will damage the agency’s image. Secondly, determining the medium of advertising seems to be a problem, ignoring television would be ignoring the urban and metro market wherein radio and print would require a different skill set for a strong customer base to create. Thirdly, the customer although aware of the market is brand loyal and needs to be educated first. Fourthly, as the market seems to have shrunken it would actually be an opportunity in disguise. Very few players would always give a chance to grab a very large share of the market.
1. The investments would again run neck to neck with operating cost versus marketing costs. If the overall market is gloomy even if the most aggressive marketing techniques are implemented the results remain uncertain.
3. A customer survey and feedback would give a clear idea to the agency regarding the customer expectations. It would also give an opportunity to review its own strengths and weaknesses which is necessary.
Advertising seems to be a very volatile business that fluctuates along with the markets and economic conditions. But if all the parameters of managing a business are to be applied then any business after doing an accurate assessment of its own strengths and weaknesses should go ahead and convert market threats into opportunities. Economic downturn is not a bane but certainly can be blessing in disguise. There are some changes which are forced by the environmental factors on the organization, but organizations who ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Management and Marketing Strategies
The organization of the award is the responsibility of KPMG Company and The Business Times with support from other institutions such as Singapore Business Federation and International Enterprise Singapore amongst others. The sponsor of the award is OCBC bank; every year the award recognizes 50 companies considered most enterprising in terms of economic growth and support of the Singapore economy, the companies are then given extensive media coverage in The business Times and other related media.
12 Pages(3000 words)Case Study
Project Management
When a manager is working on a project, he should ensure that he acquires good staff as this can be a means through which the stakeholders of the organization can gain more confidence in it. Because the efficient management of projects is one of the best means through which an organization can be successful, most companies and other institutions go to out of their way to acquire the most competent people when they need to acquire people in to work in their projects.
5 Pages(1250 words)Case Study
Project Management of Marks&Spencer
Thus project management encompasses planning the project and controlling the project activities, subject to resources and budget constraints, to keep the project on schedule. The nature of the global business environment is such that new machinery and equipment as well as changes in the existing locations are constantly evolving.
8 Pages(2000 words)Case Study
Product & pricing (marketing management)
However, despite dissipating figures, TiVo is capable of turning into a viable and profitable project in future even though it chooses to align with DirectTV. TiVo management made good use of Ansoff's growth model by applying New Markets Strategy involving market development and diversification.
6 Pages(1500 words)Case Study
Project Management Case Study
The organization was young and it lacked experience on project management. The project undertaken by a Microsoft certified agency was hired to implement the Microsoft Dynamic's CRM 3.0 system in the organization. This project failed miserably, not due to the fault of the implementation but because of improper management of the project.
3 Pages(750 words)Case Study
Project Management
A project charter is a document that formally recognizes the existence of a project and provides a summary of the projects objectives and management (Schlwalbe, 2008). In this case, the project charter deals with the marketing and launch of a
9 Pages(2250 words)Case Study
STRATEGY, PROJECT MANAGEMENT & SUPPLY CHAIN
Where companies have PSA agreements with politically unpredictable governments, there is danger of considerable lag time, as well
3 Pages(750 words)Case Study
Project management
The plan was developed in collaboration with a team of internal collaborators from the three original companies. The main consideration of the plan was to ensure that the ABS Canada was provided with an integrated management systems and processes that could be shared
2 Pages(500 words)Case Study
Project management
Mr. Roberge was quite impressed with the presentation given together with the achievements of the three candidates. The three candidates had carried out successful similar projects in their line of work.
2 Pages(500 words)Case Study
Marketing Management Project wk4
he business owners is that they assist in identifying how to distribute and present products or services to consumers, having in mind that each market segment is unique in its needs. When running a business, success is partly determined by whether the products or services being
2 Pages(500 words)Essay
Let us find you another Case Study on topic Marketing management project for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us