Free

IPod Research - Essay Example

Comments (0) Cite this document
Summary
While computers and networks continue to witness change on a daily basis, the world of consumer electronics has changed completely. From button operated gadgets, digital music players have evolved…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
IPod Research
Read TextPreview

Extract of sample "IPod Research"

iPod Research The world of technology has witnessed a revolution since the turn of the century. While computers and networks continue to witness change on a daily basis, the world of consumer electronics has changed completely. From button operated gadgets, digital music players have evolved into devices that are driven by touch and can store a vast amount of content that includes music, photos and video. The change in this electronic sector has been led by the Apple Inc. which revolutionized the experience for music players by introducing the iPod. The iPod is viewed not just as a music device but as a gadget that can achieve many common tasks including connecting to the internet and providing directions.
Since being introduced in 2001, the iPod has witnessed surging sales and the brand has grown into a household name across the world. Besides high quality and ease of use, the iPod is a cheap device and fits everyone’s budget. Although sales touched 100 million units in 2007, the financial crisis and changing consumer preferences have slowed down the growth of sales of iPods. Likewise, industry experts are of the opinion that Apple is using innovative ways to counter this declining trend. The study aims to study both these aspects through elaborate methods that include analysis of latest market data as well as conducting surveys and interviews with market research firms and experts. By studying information from both primary and secondary sources of information, the study aims to provide qualitative inferences that will elaborate on the most probable trends. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“IPod Research Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
IPod Research Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1562501-ipod-research
(IPod Research Essay Example | Topics and Well Written Essays - 500 Words)
IPod Research Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1562501-ipod-research.
“IPod Research Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1562501-ipod-research.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF IPod Research

Evocative Object - IPod (3rd Gen)

...?IPod (3rd Gen) The world is experiencing huge growth in development. Part of this development relates to technological development. Indeed, the growth in technology has been as a result of constant research, studies, debates, and related innovations. The consequent results of technological advancement are evident in the industrial world, agriculture, economy, education, entertainment, sports, leadership, communication, transport, and other areas affecting humanity. Indeed, engineers, doctors, students, tutors, and other personalities have taken a big step in using technological advancements in their day-to-day lives. As such, the application of technology is unquestionable in the modern world as it...
4 Pages(1000 words)Essay

A Market Analysis: iPod

...A Market Analysis: iPod Dominant firms within the industry, those which have a high profile and which are usually those which set standards and competitive precedents, have an important role to play in ensuring that price competition does not result in a price war. Apple is a leader in computers and information technology. The remarkable feature of Apple and its market strategy is constant innovations and product improvements which has a positive impact on company's image and customers' loyalty. Apple introduced the iPod in 2001 which marked a new ear in digital devices. Strengths The strengths of market include innovation, technological change, customers' loyalty and brand recognition. Customers and...
4 Pages(1000 words)Essay

IPod Marketing

...a) What were the most important functional differences between iPod and MP3 that were on the market before iPod was launched And how can these differences explain iPods success Functionally an iPOD is an MP3 player to all intents and purposes. There are a few different ways of compressing music files to fit on a pocket player and there are a few different ways of storing these music files once compressed. MP3 is a popular way of compressing music and an iPOD is a popular way of storing and replaying compressed music buy only if it is compressed using iTunes software. By using iTunes Music Store the consumer can get both a portable music player and...
6 Pages(1500 words)Essay

Ipod Analysis

...Ipod Analysis Introduction An ipod is portable electronic device that is used for playing MP3 files .In addition; it can be used to download books and other literature material. Its development dates back to the 20th century where portable music could only be accessed on large cassette players and later on walkmans. The ipod was invented in the early 21st century to provide the best option of listening to portable music. Objective of the Study The main objective of this study is to establish the main key success factors of the ipod by analyzing the key elements of the marketing mix. Ipod Target Group The main target market of the ipod is...
4 Pages(1000 words)Research Paper

How an iPod works

...The Ipod: Inside Out The Ipod is the most pervasive piece of technology ever to enter the American culture. They are everywhere and everyone either owns one or knows someone who does. For many people it is hard to imagine life after Ipod. It goes everywhere, is ready on a moment's notice, and provides pleasure beyond our wildest fantasies. All this emotion and lust for an inanimate object has been described in psychology texts spanning the last 150 years. Now you've grown up, gone to school, and own your own Ipod. It gleams in the sun, brings a smile to your face, and is your closest companion from morning until dusk. You want to know more about this...
2 Pages(500 words)Essay

IPod Research Progress

...iPod research progress The current study is aimed at performing a market research on the growth of the iPod in sales, assess the future consumer preference, Apple’s marketing and technological strategies to overcome declining customer demand and growth prospects of the iPod across its various geographical concentrations. As mentioned in the research proposal, the study began with the collection of information from different literary resources in an effort to aggregate information from different sources. The time during the past few weeks has been devoted to visiting several libraries and online journals in a bid to achieve this purpose and a lot of potential books and magazines have been earmarked for further use during the course... ...
2 Pages(500 words)Essay

IPod Business Research

...iPod Business Research Background Apple announced in early 2009 that it had remarkable annual earnings of $43 billion. Despite healthy forecasts suchas this, many market analysts and experts within the domain of consumer electronics remain unimpressed. In fact, Mike Abramsky, an analyst with RBC, reduced the performance rating of Apple and lowered his projected stock price for Apple to $70. The position taken by Abramsky reflects the general perception among most industry analysts over Apple’s projected sales in the coming years and it is expected that certain product lines promoted by the company will experience a decline in demand due to reduced consumer preference and a shrinking global economy (David...
16 Pages(4000 words)Essay

Innovation (Apple Ipod)

...continuous research and development to keep the product updated with the latest technological innovations. (Bessant, Tidd, 2007). It is a product that has a very diverse set of target market including people of almost all ages, both male and female, and people belonging to both high and middle socio-economic classes. (Katz, 2004). It has a very strong brand image and an extremely brand loyal customer base. The perceived-quality is very high and iPod has been able to reserve a large space in its target audience’s minds. (Zotto, Kranenburg, 2008). IPod has been so popular in the market that although it is just another mp3 player with better quality and technology, it is perceived to be a...
16 Pages(4000 words)Essay

Spanish culture paper

2 Pages(500 words)Admission/Application Essay

Ipod and Philosophy

...Ipod and Philosophy When you think about it, it is clear in one sense that we have emotional relationships with the things that we use on a regular basis, and which allow us to do our work and to connect with the people we love, or else allow us to do the things that we love doing. For instance, people have emotional connections with their cars and their bicycles, and this is something that advertisers understand so well. When companies market cars, for instance, there is the explicit connection that advertisers try to establish between the car as the product itself, and the way the car represents a range of emotions and relationships with people dear to car buyers. A family sedan advertised, for instance, would...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic IPod Research for FREE!

Contact Us