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Since being introduced in 2001, the iPod has witnessed surging sales and the brand has grown into a household name across the world. Besides high quality and ease of use, the iPod is a cheap device and fits everyone’s budget. Although sales touched 100 million units in 2007, the financial crisis and changing consumer preferences have slowed down the growth of sales of iPods. Likewise, industry experts are of the opinion that Apple is using innovative ways to counter this declining trend. The study aims to study both these aspects through elaborate methods that include analysis of latest market data as well as conducting surveys and interviews with market research firms and experts. By studying information from both primary and secondary sources of information, the study aims to provide qualitative inferences that will elaborate on the most probable
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Indeed, engineers, doctors, students, tutors, and other personalities have taken a big step in using technological advancements in their day-to-day lives. As such, the application of technology is unquestionable in the modern world as it drives almost all activities in every human department.
The paper dwells on the rapid popularity increase of computers at the cost of television in Britain. The study examines the use of various digital devices, like computer, ipod, mobile phone, and personal digital assistants (PDA), instead of TV. The work provides a survey with the sample of the questionnaire and description of the interview and focus group respondents.
The remarkable feature of Apple and its market strategy is constant innovations and product improvements which has a positive impact on company's image and customers' loyalty. Apple introduced the iPod in 2001 which marked a new ear in digital devices.
The strengths of market include innovation, technological change, customers' loyalty and brand recognition.
It was also due to the fine marketing strategy that Apple followed i.e clearly defined target customer and based on that it created a technically advanced product having a nice design, priced carefully, with an extensive distribution network and an innovative promotion campaign.
One of the most important things about sports, however, is the huge cultural, political and economic impact they have had on human being over the many years they have been around. Few human activities have more to say about humankind and its aspirations than sports.
All this emotion and lust for an inanimate object has been described in psychology texts spanning the last 150 years. Now you've grown up, gone to school, and own your own Ipod. It gleams in the sun, brings a smile to your face, and is your closest companion from morning until dusk.
The report finds that Apple needs to alter its technology-push approach and replace it with market-pull approach to marketing in order to survive the current financially volatile, changing consumption trend and highly competitive market environment.
The year 2009 has
As mentioned in the research proposal, the study began with the collection of information from different literary resources in an effort to aggregate information from different sources. The time during the past few weeks has been devoted to visiting