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A specific example of this is how digital interaction with shoppers could be implemented in retail without constraining the use of space and movement (Manuelli 2006, p. 37). Take the case of the ‘magic mirror’ and the ‘Privalite wall’ in Prada’s Beverly Hills Epicenter Store – these examples are based on interactions driven by technology involving body movements that result in a playful, spontaneous interaction with the consumers. Another key retail technology development is the use of the RFID technology wherein tags and labels are developed as “active,” embedded with computer chips and responding to different environmental conditions. Some of the other inventions in retail system designs are reliable and secure systems based on efficient automated product replenishment and environmentally friendly and cost effective solutions (Salvador, et al., 2006). Most of these technologies help retain current customers and attract new customers by keeping the store well stocked.
In addition, the profile of the modern shopper has also evolved and diversified. Today’s modern shopper demands more from their purchases and more from the establishments providing their merchandise. Because of this, retailers are forced to offer consumer-specific features and functions in order to gain competitive advantage. For instance, convenience stores classify areas in their store according to age groups.
Generally, the two major design components a retailers store must focus on are the physical design of the interior (walls, structures, etc.) and the design of a favorable environment for effective visual communications (Retail Systems, n.d.). Thus, a good retail space must be able to create the synergy between technologies and design to achieve optimal delivery of consumer service and increased margins in the business. As previously stated, good customer service means value for the customer, a variable pivotal in attracting
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The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.
Lastly we will look at the meaning of the word process and the steps that need to be taken during the creative process of designer thinking.
There are many diverse meanings to the word design which can be used as both, a noun and a verb. "If you're leading a team or mapping out a strategy- if you're trying to solve a problem - you're engaging in design."1 Designers first began to gain importance in post war years when they worked in an isolated, compartmentalized and disordered way for various companies for improving the design of commercial goods.
39). One cannot help but wonder whether the fact of significant feminine presence gravely affected the overall dispositions of these periods.
It will be wrong to assume that women today are already in that place where she can say that she has
o the lighting, In movies & film industry, lighting department is one of the most important departments and a lot of work is put into the thought of how light is to fall in a certain scene to make its effect more visible.
In our daily life, we need light at every part, on roads
in retail establishments are found to have direct influence on the mental and physical well being of the occupants as well as the clients (Hiserdot, 2002). Furthermore, the emergence of technology and its increasing integration in business operations has successfully brought
This paper attempts to change this attitude in order to change people’s perception of a designer by convincing them that not only is the profession highly skill based, but also that it is strongly knowledge based with
Besides natural light, man has made use of artificial lighting to systems to light the world even during the night. For instance, man used animal lights, lamp fuels, and oil, pottery lights, among others. One of the major places where lighting was used intensely was in
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