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Strategic Management - Essay Example

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Time Warner is a major conglomerate which is able to offer stiff competition to WD. One of the major areas in which TW scores over WD is the numerous…
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Strategic Management
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Strategic Management

Download file to see previous pages... ff and this along with their loyalty and commitment ahs made them what they are today- unqualified leadership in the entertainment and media industry.
Another name in the reckoning is that of News Corporation, which again has drawn heavily from its diversification plans, both in US and abroad. As a matter of fact, the non US revenues of NC is much higher than that of its US earnings, which is one of the main reasons that it has sustained itself in the market for long, and provided strong competition to giants like Walt Disney, Time Warner, etc.
Coming to the Walt Disney, this corporation needs to undertake massive diversification and expansion plans, in line with what its major competitors are doing. This could be seen in make a more emphatic presence in areas like digital cable, video on demand services, and owns cable networks.
Again it also needs to trim its work force and make it more accountable and productive. By pursuing a lean yet efficient workforce strategy, it could become more efficient and cost conscious. Besides, there is need for greater degree of streamlining its resource systems, and adopting strategic plans in tune with current requirements of business to remain on top.
With a large number of players in the industry and potential rivals on the anvil, it is also necessary that WD takes up some innovation plans and modernizes its business to entail newer growth avenues. The future of the entertainment electronics was never so immense, albeit challenging and it is now for WD to take up this challenge gratefully and prove that it is indeed a worthy contender in the genre of entertainment for a long time to come. By plunging into the deeper realms entertainment business, it has perhaps everything to win and nothing to ...Download file to see next pagesRead More
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