Walt Disney - Assignment Example

The Walt Disney (College The Walt Disney The Walt Disney is the world’s leading media and entertainment conglomerate founded by the brothers Walt Disney and Roy Disney in 1923. The Walt Disney has formed a $7 billion agreement with Pixar Animation Studios where Steve Jobs is the Chief Executive Officer and 50.6% owner. On the strength of this deal, Jobs will become the largest shareholder at Disney and acquire a major position in its director board. This alliance ensures the collaborated business operation of both Pixar and Disney animation studios (The Walt Disney Company, 2006).

Steve Jobs who is blessed with an innovative brain is the co-founder of Apple Inc; whereas, the Disney has already gained a good stature among its customers across the globe. Hence, Disney’s repute and Jobs’ technical expertise together would assist the Walt Disney to achieve infinite heights in market. It is known to everyone that Jobs’ relentless effort was the only factor that lifted Pixar and Apple sky-high. If he can bring his innovativeness to this new venture, he will uplift the staid company to a leading laboratory for media convergence (case study, p.269). The success of Jobs’ all ventures can be attributed to his thoughtful strategies and product differentiation.

He believes that product/service quality is an essential element for business success. With the creative application of multimedia and computer animation, Jobs could knock out six blockbusters. Similarly, Jobs’ stance at Pixar while competing with Apple was appreciable. Jobs never feared rivals’ products; instead, he deeply concentrated on improving the aesthetic appeal and quality of his products while pursuing his business. Evidently Jobs’ successfully experimented business ideas would contribute to the profitability of the Disney.

For instance, The Disney gets sincere support from ‘Pixar’s brainy staff of animators, storytellers, and technologists’ (case study, p. 271). Jobs has already helped Disney to integrate its multimedia presentations with his product lines. It is arguable that Jobs’ position as CEO at Apple has given him enough knowledge of varying media trends. This knowledge would backup Disney at each stage of its product development and marketing. Jobs’ influence may bring notable changes in Disney’s marketing strategies too.

It is said that Jobs gives great emphasis on ads which he believes would assist the company to attain brand repute. Jobs has the ability to foresee the changes occurring in firm’s technological and environmental trends. It has helped the company to design new products according to the preference and requirement of the changing world. The Disney had been practicing conventional mode of presentations before Jobs joined the firm. However, once Jobs entered the business, Disney began to demonstrate innovative plans.

If Jobs integrate Apple products with the Disney show, it will offer a great experience to viewers. The Disney had not concerned about the infinite possibilities in the field of computer animation until the affiliation. The application of new technologies in computer animation would amplify the marketing activities of the Disney. Jobs’ aggressive and demanding nature is said to be a barrier to employee relation. However as Weihrich, Cannice & Koontz (2007, p.365-366) point out, with his reentry, the Apple witnessed a different manager and leader in Jobs.

In the same way, the Disney would be able to introduce timely innovations and strategic changes because of the alliance with Steve Jobs. Reference ‘The Walt Disney Company’. (Jan 24, 2006). Retrieved 28 Feb 2011 from http://corporate.disney.go.com/investors/presentations/060124_transcript.pdf Weihrich H., Cannice, M. V & Koontz, H. (2007). Management: A global and Entrepreneurial Perspective. New Delhi: Edn, 12. Tata-McGraw-Hill.