We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing management 8 - Essay Example

Comments (0)
The purchasing of cruise line is high-involvement decision and the marketing manager has several responsibilities associated with it. According…
Download full paper
Marketing management 8
Read TextPreview

Extract of sample
Marketing management 8

Download file to see previous pages... 99).
Consumers generally spend much more time and efforts in taking buying decision for high-involvement purchase rather than in the low- involvement decisions for routine purchases. The marketing manager who has to take high involvement purchase decision has many responsibilities. The promotion to the target market should be informative as well as extensive. Depending on a good advertisement may give necessary information for making the decision and also to know specific benefits and distinctive advantages of buying it (Lamb and Hair, 2008, p. 148). When taking decision for buying cruise line, the marketing manager is more concerned about the ultimate outcome of weighing up process and thus he has to think about how much weight to give to each one feature of the product. How much it s cost effective, profitable and how much dollars it is worth paying for the future are some of the basic thoughts of the manager.
Data collection is an expensive marketing program especially when it comes to international level. The internet based data collection and research methods are useful and cost effective to the household detergent company that plans to conduct a research among women aged 21 from all over the world.
Hague (2002) suggested that internet can be used in several ways for the primary data collection for the marketing research. Self-administered questionnaire, mail and survey methods are common methods of internet based data collection (p. 151- 153).
Conducting a random sample survey from various countries will be time consuming and expensive task. Any other forms of surveys and interviews will cause the company to spend more on the data collection as it is to be done from various countries and the attitude of public may from country to country. Creating specific software to be posted on the website or conducting online survey in association with premium online survey companies can be much effective way of data collection than other methods. It ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marketing Management
It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
5 Pages(1250 words)Essay
Marketing Management
The paper tells that marketing managers have to effectively coordinate marketing activities prior to the desired expectation of the firm. An enterprise is characterized by numerous goals and objectives to pursue, but basically, the primary objective of any given firm in business is to make profit. Marketing plans come in handy, thereby determining the success or failure of an enterprise in business.
3 Pages(750 words)Essay
Marketing Management
Today the marketing mix elements have stretched beyond the four Ps and now include 7 or even 9Ps. Thus the right product should be offered at the right time to the right target audience, through the right sales and promotion strategy at the right price (Bennett, 1997).
10 Pages(2500 words)Essay
Marketing Management
Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result they make strategies to combat such changing environment.
8 Pages(2000 words)Essay
Marketing Management
In addition, the cafe also offers other entertainment services like internet, gaming, coffee and Japanese food and beverages. Although the demand of cafe is significantly high among the Japanese community however, cafe is facing significant criticism from the publishers of Manga who argue that Manga Cafe do not pay the general royalties to them.
8 Pages(2000 words)Essay
Marketing Management
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and rage of products and this leads to decreased dependence on UK; though they are also widening their international focus.
6 Pages(1500 words)Essay
Project Management 8
The third change issue is improving the quality assurance section of (Winsome, 2008). The fourth change improvement area involves encouraging and sustaining good human relations and team work in the organization.
2 Pages(500 words)Essay
Marketing Management - Assignment 8
All of us are consumers because of the needs we have to satisfy. Whatever they are, whether it is motivated by a need or a want, all of us allocate a certain
2 Pages(500 words)Essay
Marketing Management
The relations are maintained through a series of service initiatives to customers, commonly aimed at gaining their trust. These have fundamental effects, which include creation of
8 Pages(2000 words)Essay
This has been attributed by the marketing mix that MAC Cosmetics applies in penetrating the market that the company targets. MAC Cosmetics is a beauty business establishment that was founded in 1984 by Frank Angelo and Frank Toskan targeting
3 Pages(750 words)Essay
Let us find you another Essay on topic Marketing management 8 for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us