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Marketing Managemant 4 - Essay Example

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Summary
The ACCORD model of innovation adoption is a strategic collection of a list of criteria that may be considered in order to assess the market opportunity of a newly launched innovative product. Roger’s innovation ACCORD model provides a reliable system that may be universally…
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Marketing Managemant 4
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Marketing Managemant 4

Download file to see previous pages... Using the ACCORD model for strategic marketing of the rose plant is recommended in order to maximize the returns. The ACCORD model of adoption will support the innovation by providing an in-depth analysis of the various aspects of the new product. Acting like an underlying checklist, the model will highlight the potential benefits and risks associated with the product, thus assisting the acceptance and adoption.
Advantage: The innovative rose bushes, which are created to survive without any pruning, spraying or dusting, surely provide a comparative advantage over the natural counterparts which are rather temperamental and need much more care. The innovation has an edge over the natural plant which needs to be pruned to ensure lush blooms. With the new variety claiming to grow without the usual problems involved with rose bush care, the innovation offers an obvious advantage to the users.
Compatible: The new rose plant is extremely compatible with the user’s lifestyle. Unlike the normal rose plant which demands high maintenance, the one developed by Angelica nursery promises prolific flowering with minimum maintenance. The plant is scientifically bred to grow and flower without any specific care requirement so the users can maintain it as per their lifestyle, thus lending a higher level of compatibility to the innovation.
Complexity: The innovation is easy to handle and does not require the user to learn any new methodology. Communicating the benefits of the innovation to the customers is hassle free. The level of complexity involved in handling these innovative rose bushes is much less than that of a natural rose plant which demand special attention.
Observable: The growth and flowering of rose bushes are observable even with minimal care. This will cause the early adopters to endorse and recommend the product to the others. The innovator segment of the ...Download file to see next pagesRead More
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