Nobody downloaded yet

EU communication strategy and the euro implementation - Essay Example

Comments (0) Cite this document
Participation in the Economic Monetary Union (EMU) and the corresponding adoption of the euro entails with it many implications on national identity, sovereignty, and self-determination, vis-à-vis the economic and financial benefits that are presumed to result from full…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
EU communication strategy and the euro implementation
Read TextPreview

Extract of sample "EU communication strategy and the euro implementation"

Download file to see previous pages f Sweden, this came in the form of a referendum that declined adoption of the unified currency, choosing instead to maintain its national identity and sovereignty and viewing adoption as a barrier to the country’s continued progress and prosperity. In the case of Slovakia, however, adoption was openly embraced, and the process undertaken as flawlessly as possible, supported by the national perception that the adoption of the euro will bring about economic stability and prosperity made possible by a single European market.
The difference between the two countries is borne by the discrepancies in public perception about the prospects of euro adoption. This study examines the circumstances which circumscribed each case, the nature, strategies, and activities of the information campaign undertaken by the EC in each country. In comparing the communication campaigns in these two Member States, insights are gathered on the importance of an organized and well implemented information programme in forming favourable public perception and preparation of the citizenry for the transition, for the overall successful adoption of the euro.
Chapter 1 introduces the topic of research and the context within which it shall be addressed. It presents the thesis statement sought to be substantiated, and explains the general methodology of arriving at the solution.
The Chapter describes the approach that this dissertation takes in the course of arriving at a solution that leads to either the confirmation or negation of the thesis statement. The analysis is conducted according to the Integrative Framework for Effective Communication by Van den Putte, the particulars of which are explained in this Chapter.
The topic of the dissertation is on the EU communication strategy and the euro implementation. The main research topic is approached through a comparative examination of the communication strategies employed in two countries, namely Sweden and Slovakia, in order to determine ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“EU communication strategy and the euro implementation Essay”, n.d.)
Retrieved from
(EU Communication Strategy and the Euro Implementation Essay)
“EU Communication Strategy and the Euro Implementation Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF EU communication strategy and the euro implementation

Strategy Implementation

...? Strategy Implementation Executive Summary Southwest Airlines is viewed to be one of the largest low-cost carriers, especially in the airline industry of the United States. The strategy of offering low-cost airline fares to the customers placed the organization in a strong business position as compared to others. The major factors that contributed towards assisting the organization to attain the significant position include its excellent organizational arrangement, stable working environment, cultural facets and application of key strategic control methods. All these crucial factors together formed a strong basis for Southwest Airlines towards the implementation of its...
5 Pages(1250 words)Term Paper

Strategy Implementation

...? Strategy Implementation Structure According to Pryor, Singleton, Taneja and Toombs (2009), an organization structure is a frame work of development that establishes relationships and allocations of responsibilities within an organization or enterprise. They are formal systems of organizations that can be verified through formal statements such as mission statements and organizational charts. An organization structure consists of all groups of people starting from the chief executive officer (C.E.O) to the lowest rank such as the security officer. In centralized organizational structure, the authority for decision making is determined at the top, and a few people being responsible for making decisions...
3 Pages(750 words)Term Paper

Strategy Implementation the context of the strategic position to assess their relative merits; the strategy with the highest merit is selected and implemented. This report discusses the strategy that needs to be implemented within CPK and what are the ways through which the strategy can be implemented. The strategic option that is deemed to be suitable for CPK to achieve sustainable competitive advantage is through the adoption of the Blue Ocean strategy and this paper analyzes CPK’s resources to carry out this strategy. Introduction California Pizza Kitchen is a California based dining restaurant that specializes in...
4 Pages(1000 words)Essay

Strategy Implementation

...? California Pizza Kitchen Structure The organizational structure at California Pizza Kitchen is clearly a centralized with the decision making powerbeing given to the two owners and the CEOs of the company. The lines of authority are really clear, the two CEOs head the Board of Directors and the Executive Directors provide their expert opinion on any controversial or technical matter outside the scope of the two CEOs. The committees that are being operated in the organization are the Audit Committee (responsible for all financial and controlling issues), Nomination Committee (responsible for recommending members to the Board of Directors), Compensation Committee (responsible for reviewing and setting up compensation/salaries... California...
1 Pages(250 words)Essay

Strategy Implementation

...of the strategy, b) to communicate them to the customers through consistent messages, c) to identify the teams to be involved in the strategy development, d) to assign their roles and responsibilities, e) to prepare the targets, budgets and design the benchmarks etc. Resources Required to the strategy implementation A strategy implementation, let it be Customer Relationship Strategy or Innovation or customer orientation etc, necessarily requires resources. As depicted in the diagram given above, effectively managing the resource-portfolio is significant key to the success of the...
6 Pages(1500 words)Essay

Strategy Implementation

...?Strategy Implementation Naif Al-Hajri Assignment 4 - 2 BSAD 495 - H2FF Section H2FF Roger Kisiel Franklin April 09, 2011 Introduction Given its 25 years in business and its experiences within the human resources department, StilSim has incurred a multitude of changes. Each of these changes has cost the company an extensive loss of revenue. In spite of this, StilSim has maintained its standard of operations and held on to its antiquated technologies. Presently, StilSim needs to implement some key changes for it to become a leader in the field. They need to update and improve their mission and visionary statements. A modification of their mission statement would be beneficial for them to...
5 Pages(1250 words)Essay

Strategy Implementation implement disciplinary action. Incentives can be offered as a way to motivate employees. Monetary incentives motivate employees a lot due to the fact that compensation is the number one motivator of employees. There a different types of control mechanism in organizations. Five types of controls are bureaucratic control, output control, operational control, market control, and culture control. Bureaucratic control is the use of rules, policies, hierarchy of authority, reward systems and other mechanism that influence the behavior of the employees (Barnat). Output control deals with measures of count. For example the number of units produced during a day is an output control. Market control is used to compare companies....
1 Pages(250 words)Essay

Strategy implementation be, and the nature of the economic and non-economic contributions it intends to make to its shareholders, employees, customers, and communities (Andrews 1980). In Andrews’ definition, there appears to be a clear division between strategy formulation and its implementation. It is at the implementation stage that resource allocation becomes crucial. This is in keeping with the classical or planned model of thinking about strategy. In the more recent, process, or resource-based view (RBV) of strategy, when speaking of the competitive advantage of a firm, scholars stress the importance of ‘resources’ and ‘capabilities’...
7 Pages(1750 words)Essay

Strategy Implementation

...Strategy Implementation Fung Capital USA is a venture capitalist company that invests in entrepreneurs with a wide array of innovations and unique products. According to John Steadman, one of the founders of the company, the firm helps to fund businesses which portray the potential of attaining tremendous returns in the long-run. Apart from offering funding, Fung Capital USA also offers advice to the companies in its portfolio. Sierra Ventures is a leading private venture capital firm has to date invested approximately $1.1 billion in capital to various companies. Allan Hammond, one of the managers of the venture capitalist, indicated that it was fundamental for an entrepreneur to clearly show the growth potential of the business... Total...
2 Pages(500 words)Essay

Strategy implementation

...Strategy Implementation There are guidelines for interpreting the above perceptual map. The relationship between the two ends of the horizontal axis is that the furthered end to the left represents the budget the other end represents premium. The vertical line shows the relationship between light and heavy brands of the beer. One can see the attributes in the different from their closeness to the axis. Those names on the vertical axis on the top corner show brands that are very high in their content. Those down on the axis are light brands, cannot knock out someone quickly. The horizontal axis puts emphasis on class and time. The names on the left are pocket-friendly; they are cheaper the further the...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic EU communication strategy and the euro implementation for FREE!

Contact Us