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To quote the report, most retailers "still seem to operate on the assumption that the internal market is partitioned along national lines".1
Doubts over the enforcement of e-commerce laws among the member countries of the European Union have been expressed by stakeholder groups like the European Digital Rights (EDRi). Concerns regarding the future of electronic commerce in the E.U. internal market have arisen because of insufficient surety of legal action by the governments, institutions and private parties. It is said that lack of certainty resulting in legal action may undermine human rights such as freedom of expression, freedom of information, freedom of thought, freedom of creation, the right to education, as well as the rights to privacy and the protection of personal data.2
2 “EU E-Commerce Law May Undermine Human Rights, Group Says”. IDG News. 11 Nov. 2010. http://www.pcworld.com/businesscenter/article/210408/eu_ecommerce_law_may_undermine_human_rights_group_says.html
The governments, industry groups and E.U. are looking to tighten online privacy to protect user data. As per the Wall Street report, paper work is in processing stage to create “"A comprehensive approach on personal data protection in the European Union." The E.U. member states view the protection of personal data a fundamental right while on the other hand the Digital Due Process coalition, an industry group with members such as Google, eBay, Microsoft, AT&T, the ACLU and Americans for Tax Reform have different plans on privacy reforms. They are against any more protections. Conflicting stakes have created the need to define and enforce rules clearly and limit the undue interference of the regulators.3
As per the new strategy paper of the European Commission, “People should be able to give their informed consent to the processing of their personal data,” the European Commission said Thursday in a new strategy paper. The E.U. has finally decided to
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Taking electronic commerce (e-commerce) related initiatives, the European Union (EU) aimed at boosting the Union’s economic prospects, improving its competitiveness and facilitating its progressive adaptability to the digital era (Hornle, 2000). Under the administrative guidance of the Lisbon European Council, EU commission drafted comprehensive ‘e-Europe Action Plan in March 2000-recommenadtions which were endorsed months later at the Feira European Council (Hartmann, 2006).
The other effect of the competition law is to discourage unhealthy practices in the business. It also eradicates the inefficient, incompetent and slow businesses, which do not respond to the changes of present day requirement. The American economy depends on capital and free enterprises.
Since E-Commerce became a reality, it has been a growing concern that consumers might become unwitting victims of such virtual marketing that operated only online and they cannot even be traced if they do not honor their obligations. In order to provide consumers with more comfort when they buy goods or services online and to ensure their rights are protected, EU has introduced a set of rule and regulations (Sparrow 2009, p.
The guiding paradigm for evolution of these laws has been the European Social Model. The interface of business and commerce between nations results in fears, real as well as imaginary on competition. These are amplified by monopolies created particularly by public service providers with long entrenched bureaucracies and practices which are difficult to shed in a short period since the formation of the Union.
The Electronic Commerce Directive, which was adopted in 2000, sets up an Internal Market framework for electronic commerce and its global users, and provides legal certainty for business and consumers alike. It establishes harmonized rules on issues such as the transparency and information requirements for online service providers, commercial communications, electronic marketing, electronic contracts and limitations of liability of intermediary service providers.
The main EU initiatives regulating ecommerce are the Distance Selling Directive (Directive 97/7/EC), Electronic Commerce Directive (Directive 00/31/EC) and the E-Money Directive (Directive 2000/46/EC) The Distance Selling Directive has been
As in the case of other advertisements, ordinary people are not much interested in watching or reading internet or email advertisements. So, advertisers often send unsolicited bulk emails (mainly marketing emails) to the public without taking their