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Research Paper: In the US, fashion magazines advertising creates unrealisitc expectations for young womens leading to lowering of self esteem which can be remedied by awarness campains, education, and an enforcement of ethic codes - Essay Example

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These lucrative body shapes are able to sell anything they advertise, whether it is a perfume, mobile phone, a car or even an after-shave. However, this growing trend of…
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Research Paper: In the US, fashion magazines advertising creates unrealisitc expectations for young womens leading to lowering of self esteem which can be remedied by awarness campains, education, and an enforcement of ethic codes
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Extract of sample "Research Paper: In the US, fashion magazines advertising creates unrealisitc expectations for young womens leading to lowering of self esteem which can be remedied by awarness campains, education, and an enforcement of ethic codes"

Download file to see previous pages s Vogue or Womens Day or Good Housekeeping, or McCalls, one can easily see long articles emphasizing the need and ways to lose weight in order to have a great life. The research paper’s purpose is to review fashion magazines for advertising and portraying extremely thin women to support products, and therefore creating unrealistic expectations for young women. This frequent and excessive portrayal of ultra thin women leads to a number of unhealthy and fatal emotional and biological impacts on female readers. The impact of these magazines on self esteem of young women, as they compare their body shapes with the “perfect” ones of models, seriously needs to be denounced. The myth about beauty will be broken by revealing the real benefits media enjoy by impacting the values of women. The paper also focuses on identifying ways through which this insecurity can be prevented or remedied.
The portrayal of women as a marketing object has a long history in media but the trend of extremely thin models is not very old. Earlier, the idea of female beauty was closely linked to her realistically voluptuous body. In the early 20th century, the culture of fashion underwent a shift from the chubby female figure to a thinner fragile look. However, this thinner new female ideal was not really misleading and made women to think about taking care of their health. This description of female figure initially created a healthy trend in common people as they started to incorporate sports activities in their free time to make their bodies healthier and more active.
During the mid 20th century, ideal female body image became thinner (someone like Marilyn Monroe who was a size 14 was considerably overweight as compared with today’s standards). After initial acceptance of this idea, the trend went on following the notion, “the thinner the better”. Unfortunately, with passage of time, these underweight models became the representatives of female beauty, which is still the case ...Download file to see next pagesRead More
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