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The media has become an important influential factor in the shaping of human perception and conception of ideas, theories, values, beauty, and perfection. The media content and the exaggerated images, which were portrayed in media are seen to have a strong impact on how people accept reality or criticize it. Thus, it makes the idea promoted by mass media a standard form or accepted visualization of that particular role. Mass media reaches out to a wide range of people, having larger influences in regard to instilling ideas and changing traditional views on an aspect.
Although both men and women read, viewed, and heard various media content, women are maximally influenced by the content both in the physical sense as well as in the mental sense. That is, while men are merely excited, women strive to be just as flawless and perfect as projected in mass media by following lifestyle practices, which sometimes could border on negativity.When one looks historically, when other electronic forms had not yet made an appearance, print magazines were the major media influence occupying the mind space of both men and women.
However, as mentioned above, although males read the magazines, they were not maximally influenced by them to incorporate as part of their lifestyle, this was not the case with the females. In those times, women are mainly viewed as housewives or homemakers, whose primary duty is to take care of their husbands, children, and the household. So, the media content in the mid part of the 20th century featured information as well as tips mainly regarding this lifestyle of women. Although some magazines also featured content and tips on other extra-curricular activities that can be carried out by the women, it was only in minority.
The basic point is, all forms of media content mainly reflect or write or broadcast what is happening in the real society about real people or specifically about real women at that particular time.
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