Download file to see previous pages...
According to Bill Marriott himself leadership is mainly based upon orientation towards results. He believes in motivating the people who work there by providing inspiration and letting them play and work together with a common set of objectives in mind. It is important to make them realize that their goal is same. (Marriott on the Move, August 2007; Anastassova and Purcell, 1995) Promoting diversity is an objective for the group. It is highly committed towards diversity. He has managed to take the company from a mere family business of $19 billion to a globally based organization. One of the basic leadership styles followed is the hands-on leadership. (Daugherty, Croft, Marquart, Balzar and Sheldon, n.d.) The leader or manager has to keep in touch with the employees and the clients to keep himself updated on the happenings. Under this leadership style the importance of the employees or ‘associates’ are realized and acknowledged. It is important to keep them happy and satisfied with their work. A “spirit to serve” culture in promoted within the organization. Community involvement is another style of leadership, which Marriott International follows. (Daugherty, Croft, Marquart, Balzar and Sheldon, n.d.) In order to lead in an industry it is important for the company to nurture community involvement programs. Bill Marriott has involved himself in “fundraising gala for Bridges-from school to work” (Marriott on the Move, June 2007). The Marriott Foundation runs this program for People with Disabilities. He idea is to help them secure meaningful employment after they pass out from their academic institutions. (Marriott on the Move, June 2007) The National Urban League, Naval Academy Endowment Trust, National Geographic Society, World Travel & Tourism Council are some of the other organizations where the company has engaged itself with. Following to
...Download file to see next pagesRead More
Contributing tremendously to the global economy, the hospitality industry is at the root of almost all other industry, considering its widespread scope and application. From travel to lodging, the hospitality industry has a strong impact on the lives of both individuals and businesses on a personal and economical level.
In earlier days the Japanese dynasties, the European monarchs and even the Native American tribes set up quarters for travelers and visitors with rules formed for meals and recreation. However, this concept gave way to the first form of paid hospitality services in a room in a private home where people could stay, eat and relax.
While for others, it is a chance to get away and indulge in a different atmosphere that is thrillingly different and fresh. At one point or another, the majority of us has stayed or had to stay in a hotel and choosing the right one for us means the difference of having a good time or a bad one.
The organisation selected for the analysis from the hospitality industry is Marriott international. Marriott international, Inc. is one of the leading lodging companies in the world. The company is headquartered in Bethesda, Maryland, USA. It has more than 3,800 lodging properties in more than 72 countries and territories with the reported revenues of nearly $12 billion in fiscal year 2012. Marriott has more than 50 hotels in UK and operating as one of the most renowned hotel in UK (Marriott, 2013a). The report will analyse the environment of the Marriot specifically in UK.
It should be noted that even though the business organization is operating on a key corporate strategy, it employs a unique strategy on each business unit to highlight the different customer value that it wishes to extend to its various customers.
This paper will first look at the extensive product line of Marriott International and examine their corresponding strategies.
cated by the Chairman of Marriot Hotels, who believes that a business must satisfy these three groups in order to foster the success of the business (Christopher, Payne and Ballantyne, 196). The Company philosophy is a strong belief in its associates and the conviction that
The economy was in shambles. The global economy was affected as the US economy is one of the most influential economies of the world. The effects of the recession were widespread and varied in the business sectors around the world. The US economy was hit by severe job
In the same way, there are models focusing on motivating the employees to build up production and in the long run improvement in the overall performance of the firm. On the other hand, recent theories indicate