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The rate of online literacy is increasing day by day. People find different ways of communication. We send SMS messages, we leave the messages on answering machine if the person is not available on phone, we use search engines for surfing, we use scanners, and we create the websites, we communicate via mails to any person. The person from one corner of the world can easily chat with another person sitting at the other corner of the world just through the medium of the computer and internet. The person can share his opinions before the huge mass through blogs, website, pictures, and emails. The new media has occupied almost all the fields. It is the traditional media who sew the seeds of democracy among the people and it is the new media who taught the audience how to become democratic in real sense. Thus the audiences have become active and participative. Here in this paper the main focus is on the role of audience in media production as well as media consumption
Communicating the huge mass or creating good rapport with the people has been the major need since ancient time. In ancient time the kings use to propagate themselves through the contemporary traditional media such as sculptures or by building monuments. In ancient India for example the Emperor Ashoka’s rock edicts and pillar inscriptions are the examples of the ruler’s attempt to communicate with the large number of people. The Roman rulers used wall posting including the imperial dicta to inform the public. They were types of news bulletins and were known as Acta Diurna (Daily Acts). Some historians considered them as the first newspapers. On the onset of industrialization the invention of the printing press changed the entire scenario and the newspapers started publishing and thus they became the major source of information for the people. Theatre and other performing arts also played the role of
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The theories of human communication that have dictated the various means by which humans communicated since times immemorial, have now given way to newer, more unconventional theories. Fresh theories are now emerging, covering newer perspectives of communication through modern electronic media.
Theory of Message: The communication theory is the process of sending and receiving messages in an understandable way. The perception regarding the communication has significant importance because the scholarly views are different from the general public views.
Communication refers to the effective passing of information from one speaker to another with high accuracy and information fidelity to elicit the right response from the target subject. In other words, communication is considered to have taken place if only the intended message arrives to the recipient and the feedback obtained from the recipient matches with the expected response.
However, new media visibly gained popularity in the last two decades of the 20th century. Technologies needed to impart a discrete identity and form to new media were being developed and experimented with, much earlier. Advent of digitized communication in the 40s and the origin of Transport Control/Internet Protocol (TCP/IP) in the late 60s was an important step in this direction (Friedman 2006).
Naturally, this also impacts upon the culture and the life style of the people. They adopt varying life styles depending up on their own perceived impact due to the mass media. This paper briefs about the communication theories and the globalisation theories that are in vogue and the way they impact upon one another.
32). Huspek (1986: 158, cited in Giles & Coupland, 1991: 32) contends that, if someone says, "I went joggin' this morning" instead of "I went jogging this morning," chances are that in the first case he will be perceived as being of lower rank than in the second case.
Ideologies in this context refer to the values, feelings and ideas by which people perceive their particular societies. The fundamental conceptions behind Marxism are identified as materialism, socialism and the unification of
The focus should be on atheoretical theories, carrying out practical experiments will always help. For instance interviewing a celebrity would make a student who is doing it for the first time so much better
My analysis began with a quick review of my personal interests and capabilities. One major decisive factor that confounds me between both the subjects is my aptitude of conversing well with the people and convincing them. This ability is required in both