StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing - Providing Excellent Customer Service - Essay Example

Cite this document
Summary
This paper "Marketing - Providing Excellent Customer Service" is being carried out to evaluate and present the qualities needed for good customer service, outline customer service in a supermarket store and discuss how to provide excellent customer service in supermarkets…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Marketing - Providing Excellent Customer Service
Read Text Preview

Extract of sample "Marketing - Providing Excellent Customer Service"

A satisfied customer is the main propelling force for every business. The crux of the business lies in proper service and care that wins a heart. A personal touch with the customer, understanding his need, proper courtesy, and a genuine smile is all that he longs for. It has something more to do with Max Weber's bureaucracy or organizational pyramid (2) where everyone points a finger at the other one. In the last two decades, the entire marketing scenario has gone through a paradigm shift and excellent customer service appears to be the deciding factor in this changing order.
The qualities needed for a good customer service
First of all, it is the sense of belonging, the proud ownership of the employees that literally change the face of the organization. The training of the employees that makes them serve the customer in a better manner plays a pivotal role. He should learn to communicate effectively, put a genuine smile on his face and be willing to serve his customer in every conceivable way. The staff should also know how to outmaneuver the customer without compromising the policies and ethics of the organization. Good customer service is the sum total of all these attributes that lead to better profitability for everyone.
Customer service in a supermarket store
It is observed that a typical grocery shop stores 30,000 products and the owner answers the same no of quarries. In the supermarket, the product listing may cross well past six-digit marks but the product information which needs to be volunteered is surprisingly absent. The profit surges upwards if some subtle changes can be taken care of. For instance, Wal-Mart has a concerted return policy and a podium in every store where anyone can put a question regarding any service (3). The resultant outcome is a satisfied customer who returns again and again – to contribute to the profit of the organization.
How to provide excellent customer service in supermarkets
There can be multi-pronged ways to provide better customer care in a supermarket. Firstly, the proper motivations of the employees that work wonder. “At IBM, everyone sells” as Buck Rodgers had put it in his bestseller ‘The IBM Way’ (4) which should be the anthem of every supermarket that aspires to make it big. From the doorman to the cashier, everyone needs to work in unison, compromising over everything except company ethics and profitability. The logistics management of both perishable and FMCG items is crucial as the retail sector demands flexibility and reliability in supplying the items to the shelves.

The role of a Store Manager
The store manager plays the all-important role of synchronization for the smooth sailing of the business. The KRA of a store manager includes good communication, facilitating training to the employees, sales and inventory management, and maintaining a favorable environment to help the nurturing of the employees of the store. In a nutshell, the store manager needs to be the profit center of the organization. He must possess in-depth knowledge of Occupational Health and Safety (OH&S) and Food Safety (5).

The person with this type of qualities can take the organization from strength to strength to attain nirvana- the numero uno status in the cluster of countless competitors that jostles for the same. 

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essay Example | Topics and Well Written Essays - 500 words - 42”, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 500 words - 42. Retrieved from https://studentshare.org/miscellaneous/1559207-marketing
(Marketing Essay Example | Topics and Well Written Essays - 500 Words - 42)
Marketing Essay Example | Topics and Well Written Essays - 500 Words - 42. https://studentshare.org/miscellaneous/1559207-marketing.
“Marketing Essay Example | Topics and Well Written Essays - 500 Words - 42”, n.d. https://studentshare.org/miscellaneous/1559207-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing - Providing Excellent Customer Service

Customer Service Excellence. Impact of technology on Customer Service Excellence

customer service Excellence.... hellip; customer service Excellence.... In order to get the customer's attention, almost every organisation is focusing on enhancing the customer experience by developing an effective customer service excellence strategy (Khan and Matlay, 2009).... Whether an organisation is offering a product or service, it is important for them to focus on providing excellent and out of the box customer service....
9 Pages (2250 words) Essay

Meeting the Customer Needs

However, in this particular paper the focus will be given over the service quality towards customer satisfaction and customer needs for the successful business phenomenon.... his paper highlights that maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them.... Introduction: Maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them....
18 Pages (4500 words) Essay

Meeting the Customer Needs - McDonalds

However, in this particular paper the focus will be given over the service quality towards customer satisfaction and customer needs.... aintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them.... hellip; To retain the existing customers the in-depth understanding of the customer needs is very important....  In the recent time there are many companies selling services to satisfy the existing and new customer to retain and acquire new customers respectively....
17 Pages (4250 words) Essay

The Difficulties of Providing Excellent Customer Service

Name Project Professor Date Topic: An investigation into the difficulties of providing excellent customer service There is a worrying trend in the profession of customer service.... These and other major issues relating to customer service, if not addressed appropriately, will result to industry's failure to truly facilitate in interfacing customers wants and in the sale of company's products and services.... This essay will explicate customer service and its recent trends, its good and negative practices, the disadvantages of bad customer service, its difficulties and how to improve this as a profession....
6 Pages (1500 words) Essay

In-Flight Customer Service Excellence at Emirates

In the paper “In-Flight customer service Excellence at Emirates” the author evaluates the In-flight customer service excellence at Emirates Airlines.... customer service Excellence 9 2.... Based on the Attribution theory it appears that stress levels of the crew could be one reason that impacts the delivery of service.... … The study concludes that to achieve in-flight service excellence the airline has to ensure the right fit of the crew members to the job....
57 Pages (14250 words) Dissertation

The Aspects of Having Good Quality Services

service quality Table of content Abstract…………………………………………………………………………………2 Introduction…………………………………………………………………………….... Importance of customer satisfaction……………………………………………3 service marketing mix………………………………………………………….... 5 Gap Model of service quality…………………………………………………4 … Satisfaction, Loyalty and Retention……………………………………………....
12 Pages (3000 words) Essay

Service Quality and Service Excellence Features of British Airways

A topic of the paper is based on the product or service excellence of a company.... Since it is a service firm, the author focused on service quality & service excellence features.... Therefore to maintain the customer base, the business needs to present quality product & service to the market.... The market is full of substitutes, so whenever a product or service deteriorates its quality the customer shifts to the other available options....
11 Pages (2750 words) Case Study

Providing Quality Service

One such standard includes having an excellent customer care service.... Therefore, this industry finds strength in an excellent customer care department that knows its customer's needs and solved them appropriately.... Providing Quality service Course: Instructor: Quality service Provision The hospitality industry is one industry that deals in providing a hospitable environment for its clients.... Some of these include, good customer relations, high quality service delivery, employing and maintaining good employees, obtaining feedback from the customers and using the feedback to improve service delivery and obtaining suggestions from the customer on how they'd wish the services to be offered to them....
4 Pages (1000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us