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Meeting the Customer Needs - Essay Example

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This essay stresses that market is incomplete if the customers are missing. The customers are the revenue generators for the business houses. For any business empire whether it is small or big, the primary focus is how to retain their existing customers and how to acquire new customers. …
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Meeting the Customer Needs
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Download file to see previous pages From this study it is clear that the most important question is how to know the specific needs of the customers related to some specific products. The marketing research plays the vital role in this case. The survey design and the questionnaire design play the major role to identify the customer needs. Through the proper data collection and analyzing the data are the most appropriate way to find out the customer needs and to satisfy the needs accordingly. In this particular case the target organization is the McDonald’s.This paper highlights that maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them.  Understanding the customer behavior is another very important factor to be focused on to run a successful business. However, these are the basic rules to delivering satisfying services. The measurement of the steps taken towards the customer satisfaction is also very important. The primary and secondary data are important to support the outcome of the services related to the customer satisfaction. In regards to this research, the secondary data used are gathered from the Internet, journals and other publications in order to get basic information about the nature of the influences of the customer satisfaction. And the primary data are collected from the survey made from the sample size of 50 people selected randomly....
It is very vital to understand the importance of the customer satisfactions. Customer needs are the base of any business. However, the most important question is how to know the specific needs of the customers related to some specific products. The marketing research plays the vital role in this case. The survey design and the questionnaire design play the major role to identify the customer needs. Through the proper data collection and analyzing the data are the most appropriate way to find out the customer needs and to satisfy the needs accordingly. In this particular case the target organization is the McDonald’s. Introduction: Maintaining a great service quality and the product quality are all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them. Understanding the customer behavior is another very important factor to be focused on to run a successful business. However, these are the basic rules to delivering satisfying services. The measurement of the steps taken towards the customer satisfaction is also very important. The primary and secondary data are important to support the outcome of the services related to the customer satisfaction. In regards to this research, the secondary data used are gathered from the Internet, journals and other publications in order to get basic information about the nature of the influences of the customer satisfaction. And the primary data are collected from the survey made from the sample size of 50 people selected randomly. McDonald’s has been taken as the target brand in this case. The whole paper is stratified into five chapters and each chapter has its own relevance to prove the importance of the customer satisfaction to win ...Download file to see next pagesRead More
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