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The Marketing Mix: Products and Branding Strategies SLP 02 - Essay Example

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These include something for all in a family. The products range from accessories, to baby needs and also clothing for all sizes and ages.
Wal Mart provides the customers with all the needs for babies, and…
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The Marketing Mix: Products and Branding Strategies SLP 02
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Download file to see previous pages However, the students and bargain hunters do not consider Walmart as their core source for groceries and household products. This can be improved by targeting them with gift coupons and offers which will increase the purchasers from these segments (Students and bargain hunters) in these categories.
Walmart does have a strong competitive edge when compared to its prime competitors. It provides a large number of varieties and hence attracts a higher potential customer base. Most customers find the similar products in other supermarkets to be little over priced and they prefer Walmart though the quality of some of its produce is not equivalent to that of its competitors. Thus pricing and the large variety are the main competitive advantages to ...Download file to see next pagesRead More
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