Free

The Marketing Mix: Products and Branding Strategies SLP 02 - Essay Example

Comments (0) Cite this document
Summary
These include something for all in a family. The products range from accessories, to baby needs and also clothing for all sizes and ages.
Wal Mart provides the customers with all the needs for babies, and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
The Marketing Mix: Products and Branding Strategies SLP 02
Read TextPreview

Extract of sample "The Marketing Mix: Products and Branding Strategies SLP 02"

Products and Branding Strategies The two primary attributes identified for Wal-Mart are a. Quality b. Variety of products Positioning Map: Primary Target Markets:
TM 1 – Working Families:
Fast food lovers, skilled and unskilled labourers, hourly workers, highly mobile and enthusiastic
TM 2 – Middle Class Families:
Married, well educated, health conscious, professionals, with maximum two children
TM 3 - Laissez Faire:
Any income class, pick up stuff on the spot, very imaginative and high spenders
TM 4 – Students:
All college and high school students and seek low prices and brand conscious
TM 5 – Bargain Hunters:
Information savvy, coupon clippers who are looking for a sale on items
(McDonald & Dunbar, 2004)
Product Categories:
Categories
Description
Apparel
The company deals with numerous items of interest in the Apparel section. These include something for all in a family. The products range from accessories, to baby needs and also clothing for all sizes and ages.
Baby
Wal Mart provides the customers with all the needs for babies, and provides a wide range of brands to choose from as well. The baby products include items from baby registry to even travel solutions for babies.
Electronics
Wal mart deals with a wide range of electronics from mobile phones, DVDs to home theatres and a wide range of brands.
For the Home
This department includes almost everything one would require for their home. From furniture, crafts, heating and cooling, luggage, outdoor living and even pets.
Grocery
All home needs in terms of groceries are available at Wal mart. The company deals with all brands and is a single solution for all the grocery needs at home at very affordable prices.
Health & beauty
There are pharmacies that are present at the stores. The company deals with all the health and beauty related items and even provides customers with massages and spa
(Wal-mart, 2009)
Product – Market Matrix:
Category / Target Market
Apparel
Baby
Electronics
For the Home
Grocery
Health & Beauty
Working Families
3
1 & 2


1

Middle Class Families

1 & 2
3

1

Lassez Faire
1 & 2

1
3

1
Students
1

2
3
2
1
Bargain Hunters
2
3
1
2
2
3
Key: 1 - Purchase always from Walmart
2 - One of the primary places of Purchase
3 - Occasionally Purchase from Walmart
Analysis:
It is evident from the product – target market matrix, that most of the target segments purchase products relevant to their category from Walmart. However, the students and bargain hunters do not consider Walmart as their core source for groceries and household products. This can be improved by targeting them with gift coupons and offers which will increase the purchasers from these segments (Students and bargain hunters) in these categories.
Competitive Advantage:
Walmart does have a strong competitive edge when compared to its prime competitors. It provides a large number of varieties and hence attracts a higher potential customer base. Most customers find the similar products in other supermarkets to be little over priced and they prefer Walmart though the quality of some of its produce is not equivalent to that of its competitors. Thus pricing and the large variety are the main competitive advantages to Walmart.
Works Cited
McDonald, M. and Dunbar, I. 2004. Market Segmentation. Heinemann Publishers. New York.
WalMart. About - us. 2009. 13 November 2009 . Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Marketing Mix: Products and Branding Strategies SLP 02 Essay”, n.d.)
The Marketing Mix: Products and Branding Strategies SLP 02 Essay. Retrieved from https://studentshare.org/miscellaneous/1559159-the-marketing-mix-products-and-branding-strategies-slp-02
(The Marketing Mix: Products and Branding Strategies SLP 02 Essay)
The Marketing Mix: Products and Branding Strategies SLP 02 Essay. https://studentshare.org/miscellaneous/1559159-the-marketing-mix-products-and-branding-strategies-slp-02.
“The Marketing Mix: Products and Branding Strategies SLP 02 Essay”, n.d. https://studentshare.org/miscellaneous/1559159-the-marketing-mix-products-and-branding-strategies-slp-02.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Mix: Products and Branding Strategies SLP 02

The Marketing Mix: Products and Brands

...(Fournier, 1998, p. 344). Using two brands chosen from the categories below, explain whether or not you believe that customers have relationships with those brands. The two brands are: brand of firearm, the GLOCK pistol and brand of fast food restaurant, McDonalds. According to Anon (2001) consumers are willing to form relationships with brands that demonstrate power advantage and / or experience advantage. McDonalds epitomizes both of these. Whereas numerous fast food outlets have continued to spring out, the McDonald retains market leadership insofar as global outlets and global sales go. The Golden Arches logo, the...
3 Pages(750 words)Essay

Marketing Mix: Product and Branding Strategies

...?Running Head: Marketing Mix Marketing Mix [Institute’s Marketing Mix JcPenney is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others. JcPenney (2011) is one the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer friendly products for its customers (JcPenney, 2011). JcPenney runs an amazing number of 1100 stores throughout the USA and Puerto Rica and has attained massive $ 17.8 million revenue in 2010....
5 Pages(1250 words)Research Paper

The Marketing Mix: Product and Branding Strategies for McDonalds Company

...?Introduction This report is intended to conduct an analysis of the product and market strategies of McDonalds, one of the world’s largest fast food chains. McDonalds is spread across more than 32,000 locations across the world. The huge success of the brand can be attributed to brand promises to which the company holds to. The first part of the report will give an analysis of two main product attributes of McDonalds. A product positioning map will be used to analyze the strategic position of the brand in terms of the competitors. The next part of the report will give an analysis of the major...
5 Pages(1250 words)Research Paper

Marketing and Branding Strategies

...challenge to Nike, particularly on the global giant's home turf: the prime North American market that accounts for about half of the category's sales worldwide. (Petrecca and Howard) It is not possible for either Adidas or Reebok to challenge the supremacy of Nike in North American markets. But the merger made them capable of raising stiff challenges to Nike in these markets as well. Possible marketing strategies Retailers are in an advantageous position because of the opportunity to deal with products two famous brands. Adidas which dominates the soccer shoes market have contracts with David Beckham...
3 Pages(750 words)Research Proposal

The Marketing Mix Promotion Strategies

...; however, much is needed to be done in the product quality and product image department in order to match with Nike. By banking on their acquisition, they have a chance to provide their audience the right mix of promises to create the brand Nike already has. The post-acquisition strategy can make or break them; as long as their strategy entails around being complementary to each other, they can achieve great heights. References The inspiration room. (2008) Adidas Impossible is Nothing for Beijing Olympics. Retrieved August 27, 2008, from the website...
2 Pages(500 words)Case Study

Economics slp module 02

...Wal-Mart’s Great Value (Organic) Milk What was the purchase? What circumstances led your organization to undertake it? Wal-Mart is the biggest retailer in the whole world. Its chain of stores and variety are huge in number. But, the latest trend of the market to buy organic products was one area where Wal-Mart was extremely limited. This is why in the month of May 2006, Wal-Mart officially launched its own organic products, and in September 2006 they extended this range by adding their own milk to it. Basically these were products made locally by other companies and Wal-Mart bought them by setting specific standards for their order. Organic markets are still a very rare segment and hence there is a lot of potential in it right now... ...
2 Pages(500 words)Essay

Federal express (slp module 02)

...Federal Express SLP Module 02 How Project Management Influences Other Departments and Functions of This Organization (i.e., Marketing, Finance, Accounting, Human Resources, etc…) Federal Express relies on an Intranet based on Netscape technology to coordinate communications efforts throughout the company, and a large part of the information that is communicated to all of the different departments includes project management information. In the case of Federal Express, every department in the company is affected by the system’s ability to quickly disseminate critical information that can influence the day-to-day operations of areas such as marketing, finance, accounting,...
2 Pages(500 words)Essay

The Marketing Mix: Distribution (Place) Strategies slp 03

..., the supermarkets, departmental stores, and the neighbourhood markets. These products are then sold to the customers directly. Hence in simple terms Wal Mart uses retail operations for its distribution of the products. In the case of Wal Mart’s process, the entire process of buying and selling the process and its related negotiations are broken by different distribution channels into various managerial tasks. The distribution channel is also advantageous as it allows facing the obstacles of the supply chain. Physical Facilities and Logistic Channel of Wal Mart: Wal Mart is the largest retailer in the industry and the company does not believe in the use of wholesalers in their...
2 Pages(500 words)Essay

THE MARKETING MIX: PRODUCTS AND BRANDS

...The Marketing Mix: Products and Brands Introduction Fournier (2008) argues that s have relationships with the brands theyuse in their daily lives. She also argues that this relationship goes beyond the brand loyalty because brand loyalty is merely repeat purchases as a result of cognitive consumer behavior. In this regard, she argues that brand loyalty, while it may provide for a fertile ground for and understanding of consumer-brand relationship does not in itself mean consumer-brand relationship. Ajgaonkar (2014) seems to support this idea by arguing that for most...
4 Pages(1000 words)Research Paper

The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/

...The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/ Question 1 A brand is a type of good produced by an organization under a particular name. A brand has several building blocks including the logo, slogan, brand’s position, and experience. One of the benefits associated with branding is that it improves the image of a company. It also provides important information,...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Marketing Mix: Products and Branding Strategies SLP 02 for FREE!

Contact Us