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To what extent is the U.S.A. still the Child of Europe - Essay Example

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Today, a Big Mac is as ubiquitous in Birmingham as it is in Beijing. Yes, you can supersize your fries in Montana, Montreal or even Moscow as the Cold War has melted and American cultural supremacy has made in-roads…
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To what extent is the U.S.A. still the Child of Europe
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"To what extent is the U.S.A. still the Child of Europe"

Download file to see previous pages Since the United States is a product of the ideas, values and ideologies of the European peninsula, to what extent is the United States still the “child” of Europe? Seeking to address these questions and many more with respect to historical changes which have resulted in American cultural hegemony and a lessening of the bonds between the United States and Europe, this essay will emphatically argue that the United States is no longer a child of Europe but stands alone on the world stage.
According to Kelly and Prokhovnik, “although the globalization of culture seems in some ways obvious in our daily lives, it is not an entirely straightforward matter. Culture is a complicated and pervasive phenomenon, taking many forms.” (48) Addressing charges of cultural imperialism and the role of the United States in cultivating a mass market “world culture”, the following will begin with a concise overview the charges leveled against the United States as an economic, cultural and military hegemon.
The globalization of American values began in the post-World War II period following the near universal physical, economic and social devastation of the European continent. A social revolution paved the way for the export of American values and ideas across the world. For the United States, the social revolution of the 1960s was also a cultural revolution. In fact, the “rise of a specific, and extraordinarily powerful youth culture indicated a profound change in the relation between generations” (Hobsbawm 192). Leading this Cultural Revolution were the young: teenagers started wearing jeans – prior to that only farmers wore them – and rock music became the voice of a generation. In fact, industries saw the potential of this young and increasingly powerful generation and catered to it through the “flourishing industries of cosmetics, hair-care and personal hygiene” (Hobsbawm 193-4). Renowned ...Download file to see next pagesRead More
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