Nobody downloaded yet

The Benefits of using Social Network to improve sales for Century 21 - Essay Example

Comments (0) Cite this document
Summary
Commercial and non-commercial organizations have revolutionized use of marketing information through adoption of social networking sites as a marketing strategy for…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
The Benefits of using Social Network to improve sales for Century 21
Read TextPreview

Extract of sample "The Benefits of using Social Network to improve sales for Century 21"

Download file to see previous pages Century 21 is one of the major companies that has created significant shift in marketing strategies through internet function and design. It has been listed as the biggest real estate agency that operates across national borders in the world. The US Company has been compelled by fast changing technologies in competitive environment to adopt marketing strategies that are focused on social networking sites in order to increase sales (Charlene & Bernoff, 2008). This research study analyses Century 21’s marketing strategies and coordination efforts for the next three years.
It is an international company and it is one of the most reputed Real Estate Agent Franchise Companies operating across national borders. Its inception dates back in 1971 in California but it was privatized until 1977 when the co-founders decided to make the company public. During its early stages, the company offered products and services that satisfied the needs of real estate owners. The company has expanded rapidly and has established more than 8000 offices and large number of sales professionals all over the world (Parsipanny, 2009). The company started its operations in United States but it has gained strong foothold and its presence has been felt in more than 60 countries. It is the leading marketer of real estate services and it has spent a great deal of time in improving online display advertisements, search engine marketing and real estate listing sites.
In general, Century 21 can been regarded as the world leading provider of real estate services in comparison with other competitive real estate companies since it possesses the world’s largest network and geographical coverage. The company continues to take lead in the industry as evidenced by the increased online ads which offer substantial benefits to brokers, agents and customers. The company is very ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Benefits of using Social Network to improve sales for Century 21 Essay”, n.d.)
The Benefits of using Social Network to improve sales for Century 21 Essay. Retrieved from https://studentshare.org/miscellaneous/1557799-the-benefits-of-using-social-network-to-improve-sales-for-century-21
(The Benefits of Using Social Network to Improve Sales for Century 21 Essay)
The Benefits of Using Social Network to Improve Sales for Century 21 Essay. https://studentshare.org/miscellaneous/1557799-the-benefits-of-using-social-network-to-improve-sales-for-century-21.
“The Benefits of Using Social Network to Improve Sales for Century 21 Essay”, n.d. https://studentshare.org/miscellaneous/1557799-the-benefits-of-using-social-network-to-improve-sales-for-century-21.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Benefits of using Social Network to improve sales for Century 21

Social Network Companies: Riot Incitement Using Social Media

...). Funk (2011, pg.8) defines social media as an umbrella term describing all web based and mobile services that give individuals the ability to establish a personal profile, connect with other users, and create, publish and respond to content- whether to share with a network of friends or with the internet as a whole. He goes ahead and differentiates social networking sites by defining thedm as services which allow individuals to create a personal or business network. They allow the user to establish a public or semi-public profile, biuld a network of friends on the site, and publish comments, messages, images, videos and other contents...
11 Pages(2750 words)Essay

Social network

...." University of Pacific, California, 2011 Social-Networking-Dangers-and-Benefits-.html> Gordon, Chris. "Student Charged in Facebook Cyber Bullying Case." NBC Washington. 22 Mar 2011 Jones, Anna. "How dangerous are networking sites?" BBC News. 18 Nov 2008 Smith, Catharine. "Serial Sex Offender Admits Using Facebook To Rape And Murder Teen." Huffington Post. 3 Sept. 2010 Tucker, Jill. "Social networking has hidden dangers for teens." San Francisco Chronicle. 10 Aug 2009 networking-sites-social-networking-teens>... networking sites, from kids to their parents, from students to their teachers. Gone are the days of snail mail and even e-mail. With Facebook, users can now attach photos and documents, it also has chat feature, and can follow certain pages from news stations to celebrities. Basically, Facebook...
3 Pages(750 words)Research Paper

Modernity in the 21 century

...?Modernity in the 21st century: Summary The field of sociology has made significant inroads in expanding our basic understanding of the impact, influences and implications of climate change in the 21st century. This essay on climate change addresses the various issues and concepts put forward by environmental sociologists with regards to climate change. The inputs by various environmental sociologists and sociological researchers such as Nagel (2009), Carolan (2005), and Davis (2010) helped in understanding the strong relationship between human activities and climate change; the socio-economic impacts of resource distribution; steps to be taken to address these changes and the negative consequences of climate change on our planet... in the...
8 Pages(2000 words)Essay

Using Business Intelligence to Determine Social Network

...for wide deployment opportunities and the capacity to share information via blogs, alerts and emails. The impact of using BI applications such as SPSS Clementine to analyse data from social networks may be positive or negative depending on how the information or data that is gathered is used. When information such as brand preferences of managers or workers is used positively, an organization can achieve great success in terms of sales of the particular brand. Based on the information drawn from the social network, the views or attitudes of employees regarding certain brands, directors, or duties can be...
5 Pages(1250 words)Essay

Corporate Social Responsibility in event management in the 21 century

...of a community. Event planning in a general sense involves serving the needs of customers and providing the best services that would meet and surpass their expectations. Serving the community is the ultimate goal of event management and therefore, CSR would be easily incorporated into their service provision. It remains an obligation to improve the society’s welfare independently without including the direct benefits of the company. Corporate social responsibility in event management in the 21st century involves 4 components: economic, social, ethical and legal responsibilities. Event management economic corporate social responsibility...
4 Pages(1000 words)Essay

Social Network

...riders and cooperators particularly under certain aspects (To?rnblom and Ali 52). This facet is different from that of social exchange, which must approve the marginal gain within the society. On the other hand, economic exchange, which is a psychological phenomenon, helps social exchange gain social status when analyzing social networks. Advantages of using marriage data to study patterns of mate choice In a number of species, which include but not limited to humans, fish, and rodents studies have proved that the Major Histocompatibility Complex (MHC) has a great influence on mating preferences. In other cases, preferences in mate...
4 Pages(1000 words)Assignment

Benefits of Employing Sales Force

...with reference to the company. The report will also create an analytical look at the relationship variables and the business networks as well as their relevance to the business. B2B and B2C are very important to the business and will therefore be analysed with respect to the company. 3.0 Benefits of Employing Sales Force Sales force has got a wide expanse of advantages to both the company and the consumer. The first reason why this method is more suitable is the fact that apart from addition of generated income, the method adds a very big significance to the knowledge of the availability of the goods (Brennan, Canning, & McDowell, 2010, p. 45). This method creates more...
13 Pages(2750 words)Essay

Social Network

...Social Networks Advancements in information technology have brought forward a digital age in which the internet has contributed to an era of smartphones and the social media. Communication has therefore changed because of the innovations experienced in social media and smartphones with human beings’ lives affected by these new technologies that have had both tremendous and adverse effects. Clearly, smartphones have eased the process of communication by providing various platforms through which people can maintain correspondence. In this case, there are various platforms provided by smartphones to allow people various opportunities to communicate via text and voice...
1 Pages(250 words)Essay

Social network

...potential employees within a short duration (Peacock 79). Experts in the field of marketing similarly hold the belief that social networking sites often act as ideal marketing equipment. Business owners can advertise their ventures online. Though some people have normally held the opinion that negative feedback can amount to improved sales, the businesses that have received negative publicity through social network platforms have on several occasions failed to achieve the objectives that they set. On the other hand, businesses that have normally received positive response through the social sites have done well....
3 Pages(750 words)Essay

Social network

...Module Social Networks INTRODUCTION Sound waves are basically vibrations that are transmitted through materials that could be liquid, solid, or gas. It is the molecules in such materials, which are fitted tightly, that transmit the sound waves by vibrating. Sound waves will move through these materials at different speeds because of the ranging levels at which molecules are packed. Solids have the most tightly packed molecules, while gases have the molecules that are not tightly packed. This means that the difference in the spacing of molecules affects how fast sound travels through materials made of liquid or solid. According to Parker, sound waves travel further and faster through water than air....
6 Pages(1500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Benefits of using Social Network to improve sales for Century 21 for FREE!

Contact Us