Launching the Product Abolish Many Types of Diseases - Essay Example

Running Head: Power Point…. Topic: power point Order#: 321494 Topic: power point Introduction: Humanity has now realized the importance of returning to Nature, importantly about lifestyles. Thousands of new drugs are available over the counter, to meet the threat of new diseases. At times, one wonders where these dreaded diseases like AIDs were a few decades ago. No one knew them. What happens when a new contagious disease threatens the world population? Not the health department alone, not the government alone, but each and every segment of the society is affected directly or indirectly. One or two AIDS patients detected at an international airport can disrupt the functioning of the entire set up at the airport, cause tensions and insecurity of thousands of passengers, and millions of newspaper readers and electronic media read such news reports. As for one’s health and the health of family members, the concern is greatest, as never before. One needs to go the root causes. To illustrate this by an example, look at the mosquito issue and how it is tackled. Mosquitoes thrive on the blood of human beings and hundreds of pesticide manufacturing companies thrive on the blood of mosquitoes. Some of them are big multinationals. Flashy advertisements of their product take of the mosquitoes. Take care how and how long? If you kill the mosquitoes today in your home or office premises, a new batch of mosquitoes is waiting to take over the blood-sucking operations. To find the tangible solutions, one needs to go to the root cause. The root cause of the breeding of mosquitoes is filth. Remove the filth, and give priority to the cleanliness of the premises. The mosquitoes will say farewell to such clean premises for ever. I am giving this fairly long introduction to set your mind thinking, as to how we miss the basics and entertain the superficial details. One month from today, our company will be reaching an important milestone to address to the basic causes of many types of diseases that afflict humanity. The detailed research your company has been doing over this product has resulted in stunning and sterling facts. I am telling you about a product, which you know already, but the merits of which you actually you do not know. The product which we are gong to launch is FAME Honey: Now, let us quickly move to the brass track of business and look up some slides as to how we go about the exercise of launching FAME Honey. Slide 1: Honey, the great healer: 1. Honey is produced by the honey-bees and not human beings. 2. Honey is the finest gift of Nature to mankind. 3. Honey can not be produced by introducing artificial procedures. 4. In oriental countries like India, honey is in use for thousands of years. 5. It has a wonderful retaining quality. All these qualities make honey a great product, the importance of which has come to the notice of the researchers and the medical fraternity. Honey is known to increase the resistance power of the body to infections. The wise saying goes, “Prevention is better than cure.” Use honey for the veracity of this statement. “….it is reasonable to assume that the first men used honey as an article of diet…” (Edwardes, 2004, p, xiv-introduction) Slide 2: Honey, the food value: 1. The sugars in honey are fructose, sucrose and glucose. 2. The researched facts are the pollen honey contains 28 minerals, 11 enzymes, 22 amino acids, 14 fatty acids and 11 carbohydrates. 3. Honey is easily digested and it assists the process of digestion. 4. It provides iunstananeous energy. 5. It reaches the bloodstream directly. The calorie value per 100gms of edible portion of honey is 319. Name any important ingredient that takes care of the body and you probably have it in honey. Protein, minerals, carbohydrates, calcium, phosphorus, iron, vitamin C, Vitamin B Complex—so, honey is not only medicine, it is an ideal food. Since it is tasty and easily digestible, patients love to consume it. It is an ideal food for children. Slide 3: Honey, fights most of the diseases: 1. Honey is the food of heart. 2. Promotes the activity of the bowels and removes constipation. 3. Builds hemoglobin in the body; cures anemia. 4. Excellent in pulmonary diseases. 5. Skin sparkles with internal and external use. Coming to specific diseases, honey is a great friend of heart, and if taken regularly, it will prevent heart attacks. A glass of lukewarm water with lemon juice and honey is recommended. For those with anemic conditions, honey makes it possible to maintain the appropriate balance of hemoglobin and red blood corpuscles. “Dr. N. Zaiss, a leading Vinnese physician before the World Wars, claimed to have treated successfully thousands of cases of wounds, sores and longstanding ulcers with honey” (Bakhru, 1993,p.209) Slide 4: The Product Launch 1. The all-India launch of the product. 2. Four Metropolitan cities. 3. Target: two hundred thousand kgs. 4. Five depots for stocks. 5. Monitoring stocks. The all-India launch of the product is set exactly a month from this date. You are the leaders in this new venture of the company. I see from your bio-data, that you have excellent marketing experience and skills and I believe the company has provided me with an ideal team. The products will be launched simultaneously from New Delhi, Mumbai, Bangalore and Chennai. Each city will have its own stock depot and the supply will be managed from the New Delhi Branch. It is my responsibility to provide you with adequate stocks and we expect good demand for this product and we have installed the latest software to monitor stocks and sales. The product, at present is available in one and two kg bottles. We are using the traditional glass bottles. Slide 5: The advertising campaign; 1. News papers and TV Channels. 2. Paid articles 3. Door to door pamphleteering 4. Hoardings at railway stations. 5. Sample sachet of 50 grams. You have the strong support of a well-designed advertisement campaign from all ends. The campaign is expected to begin two weeks before the launch of the product. You will reach your headquarters immediately after the conclusion of this induction program and engage the staff for distribution of sample sachets of honey and door to door pamphleteering. TV channels will flash the date of launch and a strong back up message regarding the highlight of FAME brand honey. Jobs at items 2, 3, and 5 are to be done by you through outsourcing. As for item 4, we have already engaged an advertising company and given them detailed briefing about each city. Slide 6: Women empowerment: 1. Women organizations 2. Auditorium program 3. Visit to schools 4. Visit to women hostels 5. Mini-exhibition at residential complexes. You are going to employ some women who have the best exposure to public relations activities. This employment is on job-basis. Two sets of exhibition tool kits are being provided to you. Let me remind you that these imported kits are valued at $2,000 each. I am highlighting the cost factor, as you have to find only experts to handle this kit. Regular visits must be planned to the spots mentioned above and you need to organize one auditorium program in three months. This is the target for the first year. Slide 7: Delivery of the product: 1. Safe dispatch through designated courier. 2. Discounted counter-sales. 3. Special discount for hospitals Home delivery of the products is only through door delivery. The orders will be accepted through commission agents specially appointed by you for the purpose, or direct sales over the counter. The company has entered into an agreement with “Quickfix Couriers.” They are efficient and each order will be executed within 24 hours of booking. For counter sales, a special discount of 10% on the printed value of the product will be offered. For hospitals, an additional discount of 5% will be given. In case of exceptionally big orders, refer to us with full details for further instructions. Slide: 8: Payment & Miscellaneous. 1. Credit cards accepted. 2. Questionnaire for suggestions. Accept credit cards of the Banks. Provide a questionnaire to each customer, initially for a period of three months from the date of the launch of the product and get the feedback. Good luck and wish you all a highly rewarding launch experience of “FAME HONEY.” ************* References: Bakhru, H. K (Author): Foods that heal-The Natural way to Good Health; Orient Paperbacks, 1993. Edwardes, Tickner (Author): The Lore of Honey Bee: Kessinger Publishing, 2004 Read More