Launching new product - Essay Example

Launching new product Sandwiches are important part of the diet in countries like US and the UK. Sandwiches are basically made with both vegetables and meat. Bread being the basic ingredient is a staple food and sandwiches are made by keeping meat or vegetables pieces in between. These vegetables and meat form an important calories and fat contents. Sandwiches form important recipe for fast foods as it provides good wholesome food with a quick bite. Globalization associated with busy working hours increased the significance of fast foods.

Items like Sandwiches are very much into the ordering list of the customers. These sandwiches, burgers were found to be major source of excess calories and fat which elevates the normal physic to obese. Recently these alarming issues has spurred up many fast food retail chain to gear up for new food products which are low calories and low fat content.Keeping in view the changes in the food choice it is essential for any food outlet to introduce a new and innovated product to retain and enhance the performance of the food chain.

Panera has conceptualized a new sandwich with new features to entice the health conscious customers. The Panera management basically concentrated on reducing the fat and calories contents of the Sandwiches. The sandwiches needs to served with thin slices of meat loafs with more vegetables with fibre contents and less fat. The vegetables will certainly increase the weight of the sandwich and regulate the fat and calorie content thus making it more health conscious food.The main segments for these the food products can be the school going children, the college going lot and the families.

These segments have sandwiches in any one of their meal plan every day.The sandwiches components can be encouraged for big catering places like schools and college. As providing healthy food can be an added feature for any institution we need to oblige the managements to include our product. When we are catering our products to youth we need to concentrate more on garnish to make it look as a trendy dish. Garnishing with vegetables like carrots, leafy vegetables makes it more colorful and provides health food.

Since sandwiches can be made in less time we need to decrease the preservation time. We need to plan to market it quickly so that the item retains its natural ingredients and avoids harmful additives and preservatives.1. Launching new product requires to concentrate on various factors which can act as an enticer for a customer to percieve the product. An organisation needs to know about the demographics features of the countries and the target customers. Frozen food has gained its significance htroughout the world due the trends reflecting globalization.

The main target segments would be the working professionals who doesn't have much time to prepare their own meal. Teenagers and youth are to be considered as an important source,this segment requires more trendy ambience and variety in food with good presentation.2. Different brand products cater to different perceptions of customers. A budjet hotel would concentrate on the average income group, a star hotel will cater to the niche market the affluent community in the society. The branding is done specifically targeting the customers who look for the vibtrant features that best suites to their status.

Branding can be reflected in the pricing, the ambience and the maintainance. Frozen food products has developed into a big business opportunity as it enables a quick preparatory food with the essence kept in tact.The growth in spending in the modern young working professionals demanding high quality diet with hygiene has opened up new vistas for frozen food business entities. The increase in the number of obese cases due to rapid proliferation of fast food culture has made the young lot more health consious.

This health conciousness has resulted innovations in frozen food products.Reference:Fast food, 07:45, 10 December 2006, available at http://en.wikipedia.org/wiki/Fast_foodFanija Samak, 2nd 2004, Frozen food feeding on convinience, Euromonitor international'2006, available at http://www.euromonitor.com/Frozen_food_feeding_on_convenience