Fast Food Service under the Title Ailasia Egg Roll - Essay Example

BUSINESS PLAN Ailasia Egg Rolls 2009 MS. KANHNIKA (Founding Person/Chief Executive/Managing Director) Executive Summary The present paper presents acomprehensive business plan for the recently registered fast food service under the title Ailasia Egg Roll (AER). The paper is determined to discover and assess the feasibility of the blooming entrance of the fast food business according to the growing and changing demands and requirements of customers at local, national and international levels in a well-designed and creative style. The paper will draw out a feasibility report by designing a sketch of the investment, location, nature and quality of product and the customer service it is going to offer. In addition, the paper will analyze the initial and long term expenditures required for the successful running of this wonderful business, so that the services could be provided in an elegant way, and the business could win unflinching applause from all corners, and could observe a splendid expansion within some particular period of time. The service aims to focus on its clients and customers, which are the most important factor in the success or failure of any business. The report also makes suggestion to the AER food company an expansion business plan on the basis of which it would launch its business in other areas too, where it could be visited by the walking clients; and the workers, managers and personnel could take some light diet at noon, afternoon and night, and the public can also visit it with family and friends as an exquisite place of sitting as well as a gorgeous source of complete entertainment. AER will be a magnificent food service, which is going to launch its services with the aim of providing the people with swift and healthful food on economical rates under an environment, which is extremely calm, quiet and pleasing for sitting. And where one can have light chit chat, personal meeting or family gathering free from the noise and tension of the outer-world. Hence, the aim behind the establishment of such a food service that could give the message of peace and comfort to its clients at a walking distance from their workplace. Aims & Objectives: Providing of fast, delicious and hygienic food to the customers adjacent to their workplace Serving the business community, corporate class and their staff members within shortest possible distance by offering them quick food Introducing an eating place under an exquisite and comfy environment Introducing new and novel Chinese, Eastern and Western dishes under one roof To arrange a completely entertaining atmosphere, where the visitors could watch TV, read periodicals and newspapers, listen to the music and entertain themselves with the company of family and friends by taking delicious foods of various kinds Mission Statement: The mission statement established by the intellectual owner Miss Kanhnika is: “We present highly hygienic and extremely delicious fast food under such an elegant and restful atmosphere, where you can relax, rejoice, dine and discuss your ideas with your colleagues, family members and friends free from any discomfort or interruption.” Keys to Success: Ailasia Egg Roll Foods views the following parameters as the keys to success: Accurate planning and strategic analysis Suitable investment of money and time Hard work at a stretch with devotion and dedication Recruitment of honest, loyal, committed and experienced staff members No compromise on quality and quantity Innovative style, ideas and presentation Commitment to workplace and strong feelings of success and optimism An urge to win success at any cost Customer-focused business strategy Company Summary: Company Ownership: A highly skilled, polite, mannered, ambitious and well-qualified Chinese/Hong Kong lady entrepreneur Miss Kanhnika will be the sole owner of the Ailasia Egg Roll Foods, who will make investment and will look after all the developments being made regarding the providing of food service. Miss Kanhnika will design the market plan and will manage the service procedure under her dynamic leadership and broad vision. Staff Members: AER will hire the services of a team of experienced and hardworking chefs and waiters for its first branch. In addition, an accountant, a bell boy and a cleansing girl (i.e. sweeper) will also be recruited by the owner as the initial staff for the office. Later, the staff will be multiplied after the successful launching of the business. Start-up Plan: Nature of Product: AER aims to introduce itself as a fabulous fast food providing service, which will offer its customers quick, delicious and hygienic foodstuff including egg rolls, burgers, pizza, fried chicken pieces, nuggets, French fries and other instantly arranged foods for its clients and customers under a highly gratifying and pleasing atmosphere. In the beginning, AER is determined to remain confined to the baking and preparing of egg rolls only, but the company has high hopes of making rapid progress by introducing Chinese, Middle Eastern and Far Eastern fast foods along with the Western and European foodstuff. In addition, the company has also made plan regarding offering traditional drinks including Coca-Cola, Sprite, black and green tea, Arabic qahwa and others, which are helpful in respect of inviting the people belonging to divergent cultures, regions and nationalities of the world at its service place. Location: Selection of location is one of the most imperative steps taken by a business, which exposes the vision of the management on the one hand, and determines the speed of the company’s growth on the other. The management is determined to launch the first branch of AER food brand at the heart of California City and in its busiest commercial zone, where there exist hundreds of various offices of local, national and international brands, banks, business centers, educational institutions, health centers, shopping plazas and others. Building: Consists of a neat and clean kitchen, a furnished dinning hall and a sanitary wash-room, the company will start its services from small investment within three months. But it aims to hire the wider place within the same area after six months or so, which will have one wide corridor, one sitting room, a TV lounge and two wash-rooms too along with a kitchen and two big dinning halls. Despite the fact that the investment of the AER is small in the beginning, it is reality that it will expand its business volume for it will never compromise on the quality and excellence of both the taste and service of its delicious product. Targeting & Segmentation of Customers: Being at the centre of commercial zone, Ailasia Egg Roll will immediately capture the attention of the bank executives, business personnel, corporate class and the students, as well as the people who use to visit this commercial zone time and again as customers and clients at these offices and business centers. Although, the directors, managers, executives, sales personnel and workers belonging to this commercial area will be the target market of AER in the very beginning, yet it will catch the attraction of the masses at large, who call on this commercial area for shopping and dinning with family and friends. Hence, families as well as the people belonging to every age group will be the target population of the company. Advertising Plan: AER will hire the services of an advertising agency, which will prepare hand bills, broachers, banners, bill boards and flyers of the company and will distribute broachers and hand bills in offices and shops of the area. In addition, the company will be advertised at TV, cable, the Internet and print media, so that people can get acquaintance with the name, services and location of Ailasia Egg Roll Foods. The TV commercial will also be telecast through cable service providers so that people could get familiar with the company even during watching television and while Internet surfing too. Competitors: Competitor analysis is en essential element while devising a business plan for AER. Looking into the market situation, it becomes evident that AER finds no big or influential company as its rival in presenting egg rolls, yet there are many brands which offer their products as fast food. These include KFC, McDonalds, Fri-Chicks, Dunkin Donuts and Kings n Queens and other local brands. It is a matter of great satisfaction that the commercial zone does not have any Far Eastern products, and thus AER will be a splendid amalgamation of eastern and western food products. Moreover, the business plan, introduced by AER is far superior in respect of facilities and ideas, which seek no fear of competitors at all. Technology: Since it is an age of technological advancement and mechanization, the difference that makes a company superior to others is the difference in the application of technology. AER is resolute in respect of planting the latest available equipments involved in cooking and baking including the brands John Lewis, OMCAN and Hitachi, which are considered as the best available brands for cooking. Market Analysis Summary: The world has been undergoing severe nature of recession these days for the last one decade. The 9/11 catastrophe has altered the values and economic situation of the world at large. Many industries including stock exchange, real estate, banking, airline industry and many more are facing grave business crises. There exist only four industries, which do not seek upset or decline; rather, they are flourishing more and more with the passage of time. These include hotels and restaurants industry, clothes, wearing and dresses industry, medicine and health industry, and educational services. It is therefore, the management of Ailasia Egg Roll Foods has taken a bold and an accurate step of launching a food product for the customers and clients. Eating, wearing, health and education sectors cannot diminish till the end of the world; it is therefore these are flourishing even the worst economic situation of the world. Business Strategy: Globalization has introduced a unique way of entering and capturing the markets in modern times, where age-old concept of running a business solely is fast diminishing. Consequently, franchising and joint business ventures have made a sure headway while running the business and offering corporate services. The entire developments are the outcome of alterations being made in corporate environment and people demand for the brands and international fame. Consequently, Ailasia Egg Roll is determined to enter into joint venture with the world famous beverage brands including Robusta Coffee, Coca-Cola and Maxwell House, so that its clients could easily find their favorite drinks of various types along with the delicious fast food. Entertainment Opportunities: AER does not intend to confine its services to dinning out only. On the contrary, it is firm and indomitable regarding introducing of such a food-chain, which could be declared as the source of a complete, unconditional and unabated thrill, entertainment and amusement to spend one’s leisure hours. It is a reality that people do not go out merely for dinning; rather, they seek pleasure, entertainment and rejoice under one and the same place. It is therefore, the optimistic, intelligent and farsighted leadership has plans of offering all entertainment within its restaurant. Despite the fact that AER is not making huge investment to provide all these facilities, yet it is determined to offer these amusements in its other branches, which will be set up in commercial zones on the one hand, and in very serene and calm locations like near the lake or at a suburban place. Website Plan: Ailasia Egg Roll will get itself registered at the registration office of the Chicago state under the prescribed mode, so that its name and brand could be secured forever. In addition, the company will consult ICANN and UDRP for the registration of its website i.e. www.Ailasiaeggroll.com or other relevant web address. The website pages will consist of the introduction of the company, its field of interest, staff members and future plans determined by the company management. Management and Control of the AER Business: The Chief Executive i.e. Ms. Kanhnika will supervise all the activities and management of the company. She would involve into every matter of the company and will issue her precious instructions and valuable suggestion to her staff members, which include: 1. Managing, administering and looking after of the cooking process and issuing valuable instructions to the chefs 2. Meeting and dealings with clients and enquiring about the quality, quantity and taste of the fast food being offered to them according to their requirements 3. Entering into new contracts with different beverage companies on the one hand, and the end-users and buyers on the other 4. Dealing with the municipal, town and provincial authorities in order to get the company registered 5. Supervision of the assignments and activities of the sales team, human resource management and other commercial acts at and outside the office 6. Articulation and revision of strategic plans keeping in view the business environment and changing market trends 7. Discovering and advertising the latest cooking and baking techniques according to the changing requirements of the company 8. Budgeting and planning on immediate and long term basis for the projection and promotion of business All these activities will be exercised with consensus, and if one partner displays his displeasure to any of the major steps taken, it would be revised in an amicable way. Financial Plan: The following financial plan has been devised initially for the Ailasia Egg Roll Foods. Portfolio Office Rent per month 11 months advance rent to the owner (700*11= $ 7700) Infrastructure including tables, chairs, telephone sets, computer systems, water dispenser and other utilities Salary of 1 office boy, 1 telephone attendant, 1 accountants and 1 manager against 22 days work a month Every day petty expenditures including newspaper, etc. (50*22 = $1100) Limited liability partnership will help out in avoiding double taxation, so the tax will be payable Aggregate Expenditure $7,700 Approx $3000 Approx. $2,500 Approx $ $1100 1% ad valorem tax against the total value of the property Approx $20760 + Taxes and Registration The company is starting and launching its business with highest hopes, alluring morale, deepest devotion and winning passion. REFERENCES: http://www.bplans.com/bed_and_breakfast_inn_business_plan/executive_summary_fc.cfm http://www.bplans.com/sample_business_plans.cfm http://www.entrepreneur.com/startingabusiness/businessplans/article38308.html Read More