Outline the main features of ethnographic research and discuss when and how it might be used - Assignment Example

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Hence Ethnographic research is the type of research which seeks to observe the sociocultural behavior amongst individuals. Ethnographic studies are based…
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Outline the main features of ethnographic research and discuss when and how it might be used
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Ethnography is considered to be branch of anthropology which deals with scientific of individual cultures Hence Ethnographic research is the type of research which seeks to observe the sociocultural behavior amongst individuals. Ethnographic studies are based on the concept that individuals are best gauged when they are examined in their complete environment. This should include the place they reside in, the lifestyle of living, how they earn and spend on different necessities of life and the customs and traditions they follow etc.
There are certain principles of ethnographic research which form the basic guidelines for ethnographic research. These are naturalism, understanding and discovery. Naturalism is the view that social research should capture the human beings in their natural environment directly. Understanding conveys that human beings do not give out fixed responses each time and each response has to be understood individually. Lastly, ethnographic research is defined as being inductive or discovery-based, rather than merely testing hypothesis.
According to ethnography, cultural understandings need to be identified for research interest. An ethnographic study can overestimate the role of cultural perceptions or underestimate the role of objective forces.
Ethnography can identify the relevant community of interest though often this isn’t easy. Factors like community, formal organization, informal group, and individual-level perceptions may affect the subject of study. An ethnographic focus may overestimate the role of community culture and underestimate the casual role of individual psychological or of sub-community forces.
It is also believed that the researcher has complete knowledge of the subject under study including the language and customs of the population. In this case, the researcher may get influenced by his or her own culture during the study.
A cross-cultural ethnographic research assumes that given measures have the same meaning across cultures.
(2009). Retrieved July 29, 2009, from
Garson, G. D. (2008, January 1). Ethnographic Research. Retrieved July 30, 2009, from Statnotes, from North Carolina State University:
Genzuk, M. (1999). A SYNTHESIS OF ETHNOGRAPHIC RESEARCH. Retrieved July 30, 2009, from Read More
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