Studentshare
Subjects
Miscellaneous
I haven't decided yet It might be something about advertising

I haven't decided yet It might be something about advertising - Essay Example

Summary

Wal-Mart tries to achieve this reduced pricing strategy by cost optimisation in business processes like advertising, logistics, branding, cost effective supplier…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER99% of users find it useful

I havent decided yet It might be something about advertising

Read Text Preview

Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 64 (16000 words)
Downloads: 2
Author: qledner

Extract of sample "I haven't decided yet It might be something about advertising"

Download file to see previous pages

dvertisements in Wal-Mart retailing, to analyse Wal-Mart as a global retailer, to identify the role of advertisements in Wal-Mart and to frame certain recommendations for the improved success of Wal-Mart through effective advertising. With a Confidence Interval of 90%, the sample size for this research happens to be 100 participants. This survey research has collected data related to the advertising media and advertising of the products of Wal-Mart. The data collected are statistically analysed using MINITAB statistical tool in terms of mean, standard deviation, tally tables and Pearson’s correlation.

It has been found that Wal-Mart uses TV as major advertising media but other media like newspapers, billboards, mobile phones, digital signage, direct mail, cinema have not been used much for advertising. Also certain product range of Wal-Mart like musical storage devices, health and beauty products, jewellery, Grocery products and few others have not been advertised effectively. Based on this data analysis and discussion, this research has formulated a set of recommendations for improved advertising strategies of Wal-Mart.

This chapter introduces the research concept and research scenario. The aim and objectives of this research are to be discussed along with the main research question and the supporting research hypotheses. The significance of this research work has also been emphasised along with the introduction of the research design specific to this research work. Started by Sam Walton in 1962 in US, Wal-Mart is expanding in it’s retail business all over the world. The business model of Wal-Mart happens to be ‘Every Day Low Prices’, which has earned many customers.

Wal-Mart tries to achieve this reduced pricing strategy by cost optimisation in business processes like advertising, logistics, branding, cost effective supplier strategies, store design and merchandising. The international operations of Wal-Mart started in 1991 in the form of super stores

...Download file to see next pages Read More

CHECK THESE SAMPLES OF I haven't decided yet It might be something about advertising

News Analysis and Media Management Plan

In addition, they should contact advertising firms and rent billboards for use in the two week period before the launch (Clow and Baack 2007, pp.... Media in the Social Media Age: News Analysis and Media Management Plan As Command PR prepares to launch season 2 of its famous The Spin Crowd reality show in the EMEA region on June 22, 2012, the company management ought to prepare for the show's reception, considering the criticism it received during the first season....

8 Pages (2000 words) Essay

Media and US Politics

cinema, it has become one of the most famous media industries in the world, having had international success in merchandising and advertising.... This point of view proves vital in the instances that the journalist “chooses” what qualifies as news by choosing what to write about.... Issues of media ownership, bias, extortion, professionalism, and even ethics come to mind when one talks about the media....

5 Pages (1250 words) Essay

Mazdas Position and Branding

It is the imagination we have about a car moving quickly down the road.... Now we have a car that is fun to drive by the young who identify them through their cars and we are using the logo Zoom Zoom which is something we all said as children when we thought of anything fun that moved us from one place to another.... It is a classic yet quick sportster that has a distinctive look and room in the back seat.... What more could you possibly ask for and who in their right mind would not buy this car The personality is one of fun and yet able to handle responsibility just like the personality of their trucks is one of power and towing capacity but at the same time rugged and comfortable....

9 Pages (2250 words) Case Study

Advertising,Sales and Promotion

any small businesses, especially micro businesses of fewer than five employees, and new businesses struggling to start and to grow, did not always know a lot about what IT could do for them or how to use it to best effect.... One is about emails, scanning documents and using email rather than fax.... Ecommerce is about doing more business using a website, for example enabling billing and payment to be done online....

6 Pages (1500 words) Assignment

Strategic Management CEO

[but] as I was learning the business, someone made a proposal that involved using some of the advertising information in some way that was iffy and Larry or Sergey [got] very rough: 'No, that's completely counter to our principles, there's no way to do this, it's completely unacceptable.... The first portion of the article is a description about how Google got started, who its owners are, and how big Google is.... The first portion of the article is a description about how Google got started, who its owners are, and how big Google is....

2 Pages (500 words) Essay

Consumer Attitudes and Behavior when Selecting a Holiday

The assignment 'Consumer Attitudes and Behavior when Selecting a Holiday' gives detailed information about the two models which can be said to be both useful to consumers as they try to make their decisions on what to purchase.... Consumers of holiday claim that, they might not be able to plan for a holiday successfully since every time they do so, other more important activities come in between and make them think otherwise about having a holiday.... In this quadrant, the holiday consumer would be having information about a holiday place, they haven't been to that place before, they haven't planned to go there but the thought to do so might have just been an impulse one which just came immediately the thought to go for a holiday rung in their minds....

5 Pages (1250 words) Assignment

Marketing Strategy of Apple

This paper, Marketing Strategy of Apple, presents an Apple company which is uniquely different in its marketing and advertising and thus has an individual standing in the consumer minds, making them more loyal towards the brand as well as admire the same.... nbsp; This company is uniquely different in its marketing and advertising and thus has an individual standing in the consumer minds, making them more loyal towards the brand as well as admire the same....

19 Pages (4750 words) Research Paper

Marketing Program of Mazda

It is the image we have about a car moving quickly down the road.... Now we have a car that is fun to drive by the young who identify them through their cars and we are using the logo Zoom Zoom which is something we all said as children when we thought of anything fun that moved us from one place to another....

9 Pages (2250 words) Case Study