International Business Marketing Case Analysi - Essay Example

The company is headed by David Glass and Don Soderquist who are concerned about company’s performance and its adverse impact on the stock value and some other challenges faced by the corporation such as labor unions, discrimination and cost controversies. Wal-Mart’s major competitors are Kmart, Sears and most importantly Target which is also a firmly established company in the United States with around 1500 stores in 47 States.. Wal-Mart has always stayed ahead of the market through its heavy investment in technology and through its diversification of products which has improved the efficiency and effectiveness of work.

Its strengths outweighs its weaknesses and there are a lot of opportunities for the company to grow further. In order to regain its stock performance the company has to re evaluate its strategies and come up with an effective plan. Gain public support and invest in public relations, resolve the discontent and clear misunderstandings among the consumers related to work and the reputation of the company. The company should increase their customer base by changing their store formats by focusing on demographics.

Keep the employee morale high and continue with the Sam Walton’s policies and style of leadership. Wal-Mart is the world’s largest public corporation and the leading business enterprise and grocery retailer in the United States till this day. Its head quarters are based in Bentonville, Arkansas. It has gained phenomenal success in the retailing business since the year 1962 when it was founded by Sam Walton, the man behind the success of this brand. It was Sam’s capability and leadership qualities that he laid the foundation of Wal-Mart so strong that his practices and values are being followed even today by the team of Wal-Mart headed by David Glass and Don Soderquist, the CEO and the COO who have been successful in living up to the expectations of Walton by bringing tremendous success to the corporation in the form of