A Study of the Factors that Influcence Customer Decision-making in Choosing Local Thai Hotel - Essay Example

The work, of which this is a record, has been carried out by myself unless otherwise stated and where the work is mine, it reflects personal views and values. All quotations have been distinguished by quotation marks and all sources of information have been acknowledged by means of references including those of the internet. Lodging has long been a necessity practice and maintained by people around the world whenever they visit new places. The basic idea of lodging is to provide comfort through the means of providing space for people would recuperate after long hours of journey.

Basic provision includes single space bed, a bathroom and small furniture such as chairs and tables. However, as time passes and competition growing between owners who operate lodging houses or hotels in these days, there have been rapid changes that could now be seen in present day hotels. According to American Hotel & Lodging Association (2002), in order to provide better services and to increase the profits of these hotels, modern facilities have been included. These include climate control materials such as air conditioning and heater.

Fancy materials have also been included such as television, internet connectivity, and expensive necessities such as soaps, shampoos and perfumes. In bigger hotels that aim for international recognition and greater number of customers, they have provided additional facilities such as seminar rooms, restaurant, swimming pools and gyms. All of these are to win the favor of the customer in choosing their hotel over the others. According to Anthony, Anthony and Ghosh (2004), in the modern hotel industry, such functions or additional facilities have played an important role for customers or tourists in choosing their hotels.

Knowing the attributes that determine accommodation choice, features which consumers perceive as important or vital, and characteristics that influences higher rates of retention allows hotel