Nobody downloaded yet

Report of the study based on the Case study - Essay Example

Comments (0) Cite this document
Summary
The Glenmeadie company is currently facing a marketing dilemma; it has invested heavily in its front end operations to improve its relations with its customers, which is an excellent short term strategy because it has produced a jump in sales which has far exceeded the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Report of the essay study based on the Case study
Read TextPreview

Extract of sample
"Report of the study based on the Case study"

Download file to see previous pages This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy that is likely to be most effective in the Company’s present circumstances.
The most distinctive opportunity that the Company has is perfecting the new flavours of single malts that it could develop, thanks to its distiller, Ellis Cameron. It also has the opportunity to use its talented salespeople such as the apprentice distiller at the New York marketing event, who could be putting their skills of discerning the subtleties in taste and flavour to good use in maintaining the high quality of Gleanmeadie whisky. The threats the Company is faced with arise from the competition, where other single malt companies may seek to develop distinctive brands of whisky and attract the discerning customer that Glenmeadie may not be able to satisfy if innovation and development of new flavours is not adequately funded.
The essential dilemma that the Company is faced with in determining its strategic initiatives is the question of whether (a) the high expense customer centred marketing approach is justified and must be continued or (b) whether the Company needs to pay greater attention to investments in long term strategic initiatives.(c) to what extent innovation and customer research must form a part of company strategy and (d) how the Gleanmeadie brand is to be promoted.
The experts who have offered views on Glenmeadie’s present strategy and what future course of action it should pursue, display a wide range of differing options. David Herman suggests that there should be a careful balance between front end initiatives and product development, by developing the single cask bottling which would command higher profit margins and provide consumers with more individual choices. He emphasizes that Glenmeadie’s core brand must remain strong. Jeffrey Rayport suggests that the success of the front end initiatives have not necessarily ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Report of the essay study based on the Case study”, n.d.)
Report of the essay study based on the Case study. Retrieved from https://studentshare.org/miscellaneous/1552420-report-of-the-essay-study-based-on-the-case-study
(Report of the Essay Study Based on the Case Study)
Report of the Essay Study Based on the Case Study. https://studentshare.org/miscellaneous/1552420-report-of-the-essay-study-based-on-the-case-study.
“Report of the Essay Study Based on the Case Study”, n.d. https://studentshare.org/miscellaneous/1552420-report-of-the-essay-study-based-on-the-case-study.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Case study report
.... Informational diversity is another type of workforce diversity in the organization. This diversity comprises of those individuals coming from different family background and difference in their knowledge base. For example, an employee from a MBA background will have more knowledge than an employee who is just a graduate. In information diversity, employees will gain knowledge from each other by sharing their own understanding and providing helping hand towards each other. It also has a negative impact in the organization where we can find issues related to individual knowledge base and different individual cultures lead to create an unpleasant working force in the organization. As a result, information...
12 Pages(3000 words)Case Study
Case Study Based Report - Performance Management
...? Case Study Based Report - Performance Management Table of Contents Introduction 3 Answer to Question 3 Review of the organisation’s previous approach to performance management 3 Answer to Question 2 5 Recommended improvements in the performance management framework and their benefits 5 Implementation Plan for the suggested improvements 6 Answer to Question 3 9 Outline of the possible performance measures for the position of Manager 9 Reference 11 Bibliography 12 Introduction The main purpose of the project is to develop a performance management system in a restaurant. The system would primarily emphasise on the key operational staff which would include the area managers and the restaurant managers. This represents the top 20... definition....
8 Pages(2000 words)Essay
Case Study-Based Assignment
...?Case Study-Based Assignment Question On general physical examination, Bukowskii had increased respiratory rate (22 breaths per minute), deep and laboured breathing and saturations of 89 percent on oxygen of 6L per minute. Respiratory system examination revealed intercostal muscle recession on inspection and diminished air entry to both bases and crepitations in the right base on auscultation. Arterial blood gas analysis revealed PaO2 less than 60mmHg (58mmHg) and PaCO2 more than 50 mmHg (54mmHg) with pH of 7.3. These are the four pieces of evidence pointing towards acute respiratory failure. Respiratory failure is a condition in which the function of the...
8 Pages(2000 words)Case Study
Case Study Based Report
...? Case Study Based Report Contents Contents Introduction 4 Transformation of Samsung from copycat to product leader 5 New Product development focus5 Adoption of the test marketing concept 5 Product positioning and commercialization 6 Concept of New product Development and key aspects of the new product development of Samsung 7 Concept of NPD 7 Key aspects of the new product development of Samsung 9 Team based product development focus 10 Systematic new product development 10 The concept of Product Life Cycle (PLC) and its importance within the context of Samsung with its high-tech products 12 Concept of PLC 12 Importance within the context of Samsung with...
10 Pages(2500 words)Essay
Case study based assignment
...treatment for increased ICP is the removal of the causative lesion such as tumors, hydrocephalus, and hematomas (Thamburaj, 2004). The first step is to find the cause of the raised intracranial pressure and remove it if possible. If there is excessive cerebrospinal fluid as in hydrocephalus then shunt procedure or external drainage should be instituted. If there is a resectable tumor then this should be removed. In cases where there are no surgically treatable cause efforts should be directed at reducing intracranial pressure by one of the following means: a) Osmotic diuretic, which is the act of dehydrating the brain. This can be achieved by removing extracellular fluid by creating an osmotic gradient across the...
9 Pages(2250 words)Case Study
Marketing Report Case Study
... Supervisor Marketing Report The Case of Parker Pen Company By: April, 2009 Table of Content 0Introduction 1.1 Overview of the Parker Pen Company Case 1.2 Evaluation of the Marketing Situation of Parker Pen Company 1.3 Marketing Miscalculations made by the advocates of Globalization at Parker Pen 1.3.1 Miscalculations of the Product Policy 1.3.2 Miscalculations of the Target Segment 1.3.3 Miscalculations of Competitors 1.4 Was the globalization strategy sound for writing instruments' 1.4.1 Should the merits of global marketing be judged by what happened at Parker Pen Company' 2.0 Ten Minutes Key Point Presentation of the case. 2.1 Conclusion and Recommendation 1.0Introduction Integrated Marketing... and...
12 Pages(3000 words)Case Study
Case Study based assessment
...Managing Employee Relations in Contemporary Context British Airways Introduction British Airways (BA) is the official carrier airline of Britain and it is headquartered near the London Heathrow Airport. Based on fleet size, BA is the largest airline in Great Britain. “British Airways was formed in the 1970s as the result of a merger between BOAC (British Overseas Airways Corporation) and BEA (British European Airways)” (Case study given). BA functioned as a public company for around 13 years and it was privatized in 1987 when the majority of the public companies were nationalized by the government of that time. From then onwards problems started to creep into the BA organization. The combined impact of recession and intensified... by the...
9 Pages(2250 words)Essay
Report based on a Case Study
...Report based on a Case Study Introduction The region of Ghana in the continent of Africa owing to its political and economic stability is consideredan appropriate area from the business point of view. However, the small and medium industries in the region of Ghana are found to suffer from the lack of technical expertise in the region. The scarcity of technical expertise in the region of Ghana owes to the pattern of computer education in the schools and universities. It is observed that computer education in the region of Ghana mainly centers on traditional and backdated computer languages like Fortran and Cobol. Moreover, the computer graduates need to cover a gestation...
9 Pages(2250 words)Essay
Case study report
...Psychological analysis of criminal case studies Table of Contents PART A: 3 Responsibility: 5 Witness credibility: 5 Blame: 5 PART B: 7 Summary: 7 Psychological Autopsy: 7 Psychological Autopsy & Criminal Profiling: 8 Performing Psychological Autopsy: 9 References 11 PART A: Rape is basically a very brutal kind of sexual harassment which involving sexual intercourse or any other kind of sexual penetration which happened without the consent of at least one of the individual who are involving. It is a criminal offence. It has been also seen that very small percentage of this kind of incident are reported to police and very small proportion of reported case are prosecuted in the trial in court. The word ‘Consent’ is very important... Linda’s...
8 Pages(2000 words)Essay
Case study report
...Case Study Report Part This essay partially seeks to provide insights to Archer et al work d: s not for me – I’m a Nike Person: Urban, Working-Class Young People’s Negotiations of Style-Identity and Educational Engagement. The background of the case study Archer et al (2007) argue that the government is wishing to increase the entry of number of young individuals in the working class into higher learning institutions. This has been prompted by the realisation of the low number of students from the working class attending university. The majority of these students abandon education or studies approximately at the age of...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Report of the essay study based on the Case study for FREE!
Contact Us