Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

How does a firms marketing strategy impact its decisions regarding the appropriate manufacturing strategy - Case Study Example

Comments (0) Cite this document
In page 2 of John Miltenburg’s book, a manufacturing strategy refers to that pattern that is underlying the chain of decisions made in a long time by a…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
How does a firms marketing strategy impact its decisions regarding the appropriate manufacturing strategy
Read TextPreview

Extract of sample "How does a firms marketing strategy impact its decisions regarding the appropriate manufacturing strategy"

Download file to see previous pages Without a marketing strategy, an organizations effort to attract and retain customers becomes inefficient. However, with a marketing strategy, other strategies in the firm also become operational. According to Paul Fifield (2012) is an organization’s central concept or its produce by which the approach it chooses to take to has an impact on the market.
The correlation that exists between the marketing strategy and manufacturing strategy in an organization has direct relations with its success and competitive capabilities. In chapter 5 of Bowersox, Closs, Cooper and Bowersox’s article, page 107, the authors evidently indicate that the existing marketing practices serve as a foundation for the manufacturing strategy in relation to client acceptability. The relationship between the two is crucial to an organization’s competitive position. When such a relationship does not exist, the manufacturing strategy is not used as a formidable weapon of competition since it is does not form the correct alignment with the marketing strategies (Bowersox, Closs, Cooper & Bowersox, 2011). An excellent example comes from Bowersox, Closs, Cooper and Bowersox’s article where they indicate that the marketing department may only care about the features and aesthetics of a product or service, whereas the manufacturing department concentrates on the firm’s conformity. The key aim of a manufacturing strategy in an organization is to ensure that it has a competitive advantage over its competitors using the available manufacturing capabilities or assets. However, it is fundamental to note that the competitive advantage is only defined from a firm’s standpoint on marketing. Given that there are often many conflicts that exist between the two, the strategies are always divergent. Hence, for this reason, a firm’s marketing strategy has to have a positive impact on decisions ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“How does a firms marketing strategy impact its decisions regarding the Case Study”, n.d.)
Retrieved from
(How Does a Firms Marketing Strategy Impact Its Decisions Regarding the Case Study)
“How Does a Firms Marketing Strategy Impact Its Decisions Regarding the Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How does a firms marketing strategy impact its decisions regarding the appropriate manufacturing strategy

Marketing strategy

... Introduction Marketing strategy is a of action that an organization or business entity uses or applies toallow for the concentration of its scarce resources of maximum opportunity to expand sales and reach a level of sustainable competitive advantage. Marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next. Their duration is majorly dictated by the changes in technology. Those seriously undergoing technology changes would their strategies affected more frequently and therefore need to update...
4 Pages(1000 words)Assignment

Marketing Strategy

... in the shampoo which has not been tested on animals and does not contain any chemicals which can potentially rip off the hair from its natural glow. The positioning statement of Hairfood is that it focuses on a niche market segment, only those women who face hair loss or hair fall with the value proposition that stands strongly for beauty and natural exquisiteness. References: Kotler, P., & Armstrong, G. (2001). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall. Clark, F. E., & Clark, C. P. (1942). Principles of marketing. New York: The Macmillan Company. Masterson, R., & Pickton, D. (2010). Marketing: An introduction. London: SAGE....
3 Pages(750 words)Essay

Marketing strategy

... analysis will be conducted in the study. The pharmaceutical industry is highly concentrated and only a few companies are doing well in the industry. The main aim of this study is to analyze the marketing strategies adopted by GlaxoSmithKline Plc; a London based pharmaceutical company (Chaffey et al., 2008). The study would also analyze the factors affecting the marketing strategies implemented by GlaxoSmithKline Plc. Since, the company is a UK based company it would also analyze its strategic position in UK as well as in other countries. An analysis of the marketing mix of the company would help in highlighting the key elements of the marketing strategies adopted by the company (Zhou et al., 2010). Introduction Medicines form an integral...
12 Pages(3000 words)Essay

Manufacturing strategy and operations

... in a number of multinationals. This does not however occur with Nike as it focuses on research and development processes which results into production of high quality-low cost goods. The capital costs of installing more production machinery are thus bypassed and this enables the business to produce low cots footwear and other sport accessories (Harzing, 2005). Nike’s logistic and manufacturing strategy The manufacturing strategy of Nike has remained its core strength and reason for dominance in the global market as it has enhanced its core competiveness. As an approach that seeks to eliminate initial capital and the need to manage production cost, Nike developed the use of offshore sweatshops operated in Asia and southern America...
12 Pages(3000 words)Essay

Marketing Strategy

Small and medium scale enterprises have shown strong needs to purchase business (specifical accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is updated constantly by the computer, then the customers and suppliers will know, as soon as possible (ASAP), what the daily business problems are so that remedies that will lessen the damage done will be put in place earlier. This is where Sage comes to the rescue. Sage will help, in a big way,...
12 Pages(3000 words)Research Paper

Impact & Strategy

...Impact & Strategy In the period of globalization, a company and industry are influenced by a number of internal and external factors. Tangentially-related industries have an impact on the power tool industry, its sales and profitability. Multidimensional analysis based on statistical results and forecasting factors will help Able Corporation to forecast future sales and plan production facilities. The power tool industry is influenced by house construction industries including both residential and commercial construction, housing starts and remodeling starts. These industries determine sales and can help to plan production. Using these data, Able Corporation will plan production at a steady rate with a fully employed work force...
3 Pages(750 words)Essay

Appropriate Marketing Strategy for Glenmeadie

...Strategy for Glenmeadie Case scenario: The Glenmeadie company is currently facing a marketing dilemma; it has invested heavily in its front end operations to improve its relations with its customers, which is an excellent short term strategy because it has produced a jump in sales which has far exceeded the Company’s expectations. But from a long term perspective, the efficacy of this strategy is questionable, because in effect, it is drawing resources away from product innovation as well as research and development which are vital to ensure that the Company is able to sustain its competitive advantage. This report assesses the marketing issues to be considered in this case scenario and provides recommendations on the strategy...
9 Pages(2250 words)Case Study

Manufacturing Strategy

Manufacturing Strategy College Introduction Manufacturing companies have adopted new manufacturing strategies. Quality, speed,service, global and flexibility focus have been identified as the main elements for thriving manufacturing companies. These elements help in quick response to unpredictable and sudden changes in customer wants and needs (Harrison, 1989).
The first strategy is establishing strong links with the market. The EME industry has maintained a strong feedback loop with the processing, engineering, research, design and production functions. It has nurtured market sensitivity so as to shift production abroad and offshore in order to save costs. The mining sector belonged to the state sector so as to increase price...
2 Pages(500 words)Case Study

Manufacturing Strategy

...Manufacturing Strategy College The first manufacturing strategy employed by Sport Obermeyer Ltd is establishment of well-built linkswith its market. The company discovered that only raw manufacturing expertise does not guarantee success of an organization. Business success has to start and come from customers. Therefore, what the company manufactures must be linked to the buying needs of the customers. The company managed to predict the response of the market to different colors and styles and created more recreational facilities, jobs and housing structures for its workers. Sport Obermeyer Ltd also manufactured their products in advance and offered strong designs (Hammond & Ramman, 2006). The second strategy this company used in its...
2 Pages(500 words)Case Study

Firms Strategy and Markets

... better or worse as compared to other companies in the same situation. By knowing this, company is faced with decisions on what to do to improve its market share. ( “What is Market share?” ) When a company is faced with the dilemma of what to do under a difficult situation, it enters the prisoner’s dilemma, a game theory that shows how people behave in strategic situation. For instance, they must consider the effect of their own actions to other people. In prisoners’ dilemma, the best strategy for a given player is often one that increases the payoff to one’s partner as well and often, there is no single best strategy and the maximization of one’s payoff will depend on the strategy adopted by one’s partner. For example, a company may...
9 Pages(2250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic How does a firms marketing strategy impact its decisions regarding the appropriate manufacturing strategy for FREE!

Contact Us