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Article Analysis I - Essay Example

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It has a large population with a skilled English-speaking workforce, and a fast growing market that is being increasingly liberalized and rationalized. Pakistan’s prominence in the West has only…
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Article Analysis I
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Download file to see previous pages Pakistan itself is a newly industrializing country (NIC) and therefore alongside India and China, a big emerging market (BEM). President Musharraf’s is no longer in power in Pakistan, but the social and economic situation in the country is more or less the same with free market incentives and continued privatization. Thus, it “offers investors a rare, dual strategic opportunity, as both a production and export platform and as a growing market itself”. From a westerner’s business perspective looking to identify new opportunities for investment, the socio-cultural, political-legal, economic and the competitive environment are all important considerations.
At the same time however, it is a country beset with numerous problems too. For example, social inequalities are a big problem, its social infrastructure is not fully developed; there have always been tensions with India over Kashmir, and there are American trained militants in the border areas with Afghanistan. So, whilst Pakistan’s economic growth has tremendous potential, there are also risks and pitfalls peculiar to Pakistan. MNCs and other business people can avoid these pitfalls in many ways. The major points and issues are listed below. All of these fulfill the need for information and awareness, which is the primary purpose of a robust multinational and global market research.
Strategic advantages can be gained by being quick, or if possible first, as this helps to gain market share. Telenor for example, is a Norwegian company that has quickly established itself as a major player in the telecom industry in Pakistan.
A good understanding of culture “is critical to understand the wide range of cultural identities in Pakistan when developing market segmentation strategies, pricing policies, and promotional strategies”, and for targeted marketing. Central to this is knowing that the partitioning of India and Pakistan led to the latter being created as an ...Download file to see next pagesRead More
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