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Business Informaton Managemnt BIM) - Essay Example

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New Information and Communication Technology (NICT) has made dramatic changes in the contemporary society and economy and has either directly or indirectly affected businesses across the spectrum. The internet in particular, which can be loosely defined as the world-wide…
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Business Informaton Managemnt BIM)
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Download file to see previous pages an easy to use communication channel to various individuals and corporations, information on almost every subject is readily available and it facilitates the conducting of various activities such as personal selling, account payments, advertising, publicity and even sales transactions among others
With our focus on marketing, it must be borne in mind that the new information and communication technology has revolutionised the ways of marketing communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Digital communication via the use of the internet is very fast and effective. In terms of Marketing, Kotler (1998) calls this online marketing. Various companies have set up their online channels where marketing information about their products can be readily available from time to time. The internet is a medium that uses broadcasting and publishing with the aid of connectivity of computers that are online. Unlike other traditional forms of media, the use of the internet can facilitate a two way communication between the participants involved. In this case, both the marketer and the consumers have a direct link which makes it relatively easier for the marketer to identify the needs and interests of the consumers.
Thus, according to the marketing concept, marketing managers should try to identify the needs of their customers as well as satisfy them. In some instances, these customers are isolated and located further apart but their needs have to be satisfied which prompts the managers to undertake research in a bid to keep pace with the changes taking place in the market. Strydom, (2004 p86) defines marketing research as, “the systematic design, collection, interpretation and reporting of information used to help marketers solve specific problems to take advantage of marketing opportunities.” In undertaking this ...Download file to see next pagesRead More
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