Marketing Plan - Coursework Example

ice is essential for everyone and this means that with a diverse menu, the right place and innovation the restaurant can be a success in the face of tough competition. Restaurants exist to meet the needs of customers and this is the only way in which they can make a profit. Although habits and social construction influence culinary taste and preferences, the price charged for a culinary experience has an impact on demand (Sloan, 2000, Chapter 1). In addition, it is important to decide about the requirements of customers who will patronize a restaurant, depending on its location.

Thus, if a restaurant is within a locality that will attract busy business executives during their lunch hour, it is only proper to try to entice these with the proper cuisine and marketing. Business executives are unlikely to want relaxed gourmet meals in a business district at lunchtime, although they may want to bring in their business guests. Thus, the healthy eating restaurant must provide a wholesome, nourishing, healthy and fulfilling culinary experience at the right price to attract a maximum number of customers to maximize profits.

The following presents a discussion about the needs of the customers within the locality in which the restaurant is situated. Other restaurant marketing plans provide insights into expectations from a marketing plan for a restaurant (Palo Alto Software, 2008, “Sandwich Restaurant Franchise Marketing Plan” and “Sigmund’s Gourmet Pasta Restaurant”). The Lighthouse restaurant situated near busy office complexes that are at their busiest during the day, while operating at reduced capacity during night, is likely to attract those who must eat out but who want healthy meals.

Customers can pay slightly more than the price for junk foods, but want something equally exotic, fulfilling and healthy. Sky rise office blocks near Lighthouse restaurant guarantee customers, but the competition is tough because a large number of other restaurants also