DIY garden marketing plan - Essay Example

Most of the respondents believed that the most attractive features of these designs are the elegance and creativity that comes with their design. The designs are not just made to serve the purpose that the resultant product should serve, but they have a way of relating to nature, which makes them even more attractive for gardens. The customers also said that the deliveries were made within 24 hours apart from a few cases where there were explanations for the delays. The average rating of the designs was 4 out of five.

Most of the respondentsthoughts that the designs would be more attractive if there was a way through which they could be personalised according to the specific preferences of customers. The pricing strategy of the company is notably competitive. The company strives to offer the most affordable prices by reviewing the prices of their competitors. Given the fact that the company highly depends on innovation, they choose the lowest possible prices so that they can leave their potential customers and existing customers with no option but to buy their products.

In a market that is highly competitive, this strategy has been effective given the fact that the global economic crisis have affected the price sensitivity of consumers in Plymouth (Kim & Mauborgne 2015, p. 187). Furthermore, the high number of players in the recent past means that the customers have higher bargaining power within this area. This implies that the consumers will always go for the most affordable products and services available in the market. With the lower prices the company has been able to cope with the companies that were more dominant and popular even before their existence.

The strategy has been effective in winning new customers and retaining the already existing ones. Given the fact that the business organisation is based in Plymouth, the most appropriate way through which the products can get to the customers is by road.