Internal & external analyses of Lion Nathan - Essay Example

This paper attempts to analyze the sustainable competitive advantage of Lion Nathan using SWOT (Strengths, weakness, opportunities, and threats) analysis, in which potential improvements may be seen in the identified weaknesses and threats, without overlooking its good points posed as strengths. Lion Nathan can be acknowledged for its strengths in terms of identifying its core purpose in the business, alongside its vision of making itself Australia’s and New Zealand’s leading alcoholic beverage company.

This is undertaken with a stronghold on the company’s identity in the wine industry while making known its values of integrity, passion, acing together, and being sociable. These values, particularly the last one, are usually not found in other beverage companies, making Lion Nathan surge up to its sustainability purposes. It may also be emphasized that beverage companies are not that easy to build positive values and carry them out to the wider public due to the very nature of the business, but Lion Nathan is able to identify values that may be appropriately attached to the product.

This is suggestive of leading and living clear values alongside demonstrating constructive behaviors with an intent to better engage its stakeholders in the business, a strategic task that is proved both effective and workable. This is how the company provides sustainable competitive advantage. The company’s aim of acting with integrity and doing the right thing for the long-term health of its business and the communities in which it operates is indicative of a long-term perspective. These are the strengths of Lion Nathan in terms of sustainable competitive advantage.

The company’s involvement is sustained investment in community partnerships, responsible marketing initiatives, education and research initiatives, and reducing its