Nobody downloaded yet

Phase 4 Discussion Board - Essay Example

Comments (0) Cite this document
Summary
It studies the past correlations between two variables, to see how a change in the independent variable affects the dependant variable. (Weiss, 1995)
In this case, the dependant variable is the monthly sales of the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Phase 4 Discussion Board
Read TextPreview

Extract of sample
"Phase 4 Discussion Board"

Download file to see previous pages Also, the beverage industry is one in which brand loyalty is an important factor. For example, many people are hard core loyals to brands such as Coke or Pepsi, and it would take time to steal market share away from these established brands.
As more and more time lapses after the launch, more people would become aware of the product and more trial would be generated. Optimistically speaking, if consumers like the new product, there would be more repeat purchase as time goes by. Satisfied consumers market the new product even more through the word of mouth as they encourage their friends and family to try it out. Hence, as more time goes by, more and more sales can be generated.
Generally, for new products, the initial hype created by promotion campaigns is what leads to trial purchase. Even after the launch, the level of advertisement and other promotional activities has a considerable effect on the sales level. Advertisements can be in the print or electronic media. Other promotional activities can include Below The Line (BTL) activities such as free trial purchases offered to consumers, or free gifts with every purchase of the new product.
For a new product, there has to be large scale advertisement and promotional activity to create awareness about the brand, and to steal the market share away from already established brands. It has already been mentioned that the beverage industry is usually dominated by a few players which have a strong, brand loyal customer base. A unique brand image needs to be created to appeal to the target audience, so that those loyal to other brands will be attracted towards the new one. This unique brand image can only be done through effective advertisement and promotional campaigns.
If we were to take the combined effect of time and advertisement/promotion, it would give us an even clearer picture of the success or ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1547021-phase-4-discussion-board
(Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 Words)
Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1547021-phase-4-discussion-board.
“Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1547021-phase-4-discussion-board.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Phase 2 Discussion Board
...that are involved are different depending on any job that is done. When the averaging is done, care has to be taken in order not to make incorrect assumptions such as costing each job at the similar level as the manufacturing cost. When it comes to process costing averaging, attention is focused on the averages whereby the manufacturing costs over all units produced are used. Inventory calculations, decisions that involve pricing and profitability of the product are determined by costs of the product. The costs of a product are also important as they help to measure the level of management that has been effectively incorporated (Crosson & Needles, 2011).  Product Discussion and method For the project at hand, the...
7 Pages(1750 words)Assignment
Phase 4 Discussion Board
...? [Type the document [Type the document sub [Pick the A good project management is to plan a process to accomplish the goals by using the limited resources efficiently and by considering the risk related to the project. Project management requires an accurate combination of specific tools, techniques, skills, knowledge and environment to meet the specified requirements of a project. A project manager has to give the desired results within the time and resources allotted to him. Project management, when done effectively, can bring great values in an overall organization. It allows the effective use of resources, creates benchmarks for improvement, creates opportunities for employees to learn better, helps to manage the risks... [Type the...
3 Pages(750 words)Assignment
MAT105-0801B-13 Business Math - Phase 4 Discussion Board
...for the next 10 years. Let us assume he decides to save $P each year, then Future value (at retirement) of his first year’s savings = P(1+r)10 Future value (at retirement) of his second year’s savings = P(1+r)9 Future value (at retirement) of his third year’s savings = P(1+r)8 Future value (at retirement) of his fourth year’s savings = P(1+r)7 Future value (at retirement) of his fifth year’s savings = P(1+r)6 Future value (at retirement) of his sixth year’s savings = P(1+r)5 Future value (at retirement) of his seventh year’s savings = P(1+r)4 Future value (at retirement) of his eight year’s savings = P(1+r)3 Future value (at retirement) of his ninth year’s savings = P(1+r)2 Future value (at retirement) of his tenth...
2 Pages(500 words)Essay
Project Management Processes in Organizations-Phase 4 Discussion Board
...Project Management Processes in Organizations-Phase 4 Discussion Board It is often thought that project management and business management were not related with each other. This paper will aim to discuss the importance of aligning the project objective with an organization’s goals and will consider this with the help of an example from a company I used to work for. The example will be evaluated and reasons for failure of the project will be looked into. In the past, it was believed that project and business goals are not interrelated. At this time, the project which was most cost effective and efficient in the way it operated was taken up. Whether or not...
3 Pages(750 words)Essay
MGM600-0803B-02 Applied Managerial Decision-Making - Phase 4 Discussion Board
... 28 September 2008 Regression Analysis and Its Application in WidgeCorp Business organizations often rely on the use of statistical tools and techniques in order to make important decisions. One of these frequently utilized tools is the regression analysis which simply put, is the determination of relationship between or among variables. An investigator wanting to know the effects of price increase in the demand for a certain product or the inflation in the price level will be benefited through the use of this technique. Regression analysis is utilized for forecasting, inference, hypothesis testing, and the modeling of causal relationships. The equation for a regression analysis analyzes the relationship between one dependent... 28...
2 Pages(500 words)Essay
Phase 4 Discussion Board
...Phase 4 Discussion Board Open/Closed End Credit  Credit card companies try to attract new clientele by offering special introductory (or teaser) rates to new customers. For example, the Visa Student Card offers an interest rate of 0% on all purchases and balance transfers for six months. After six months, the rate increases to an annual interest rate of 10.8%. If, however, the customer is late on a payment or exceeds the credit limit, the interest rate jumps to the default rate of 24.8%.  You are shopping around for credit cards and are thinking about switching to the Visa Student Card. Your current credit card has an annual interest rate of 16.5%, and you usually have a large outstanding balance.  1. Calculate the interest charge... ) =...
2 Pages(500 words)Essay
Phase 3 Discussion Board
...Phase 3 Discussion Board Introduction Marketing is a fundamental management role concerned with the determination, sustenance and satisfaction of customer demands. By satisfying this, the marketing department in any organization sustains the profitability of the organization. The meeting with Michelle over the lunch break will therefore seek to answer fundamental questions that will help determine the future operations of the company. Marketing executives sit to analyze various issues that influence the position of a product or service and in so doing determines the profitability of the same. The situation becomes more challenging when it involves the introduction of a new product in an...
4 Pages(1000 words)Assignment
Phase 4 Discussion Board
...Broad Differentiation Strategy Notably, the current business environment is vibrant and competitive hence the need for companies to establish and develop new strategies (Sveiby, 2007). In essence, companies will be forced to develop and maximize the use of information technology to augment productivity. Automation is necessary in managing and reducing unnecessary cost in businesses. In other words, business automation is critical in reducing the operational cost, increasing competitiveness, and improving relation with clients. Automation in business is essential in outsourcing, business activity monitoring, and process tracking (John, 2010). However, competitive ideas in automation will require innovative ideas, expert workforce... Differentia...
4 Pages(1000 words)Assignment
Phase 4 Discussion Board 2
...Phase 4: Discussion Board 2 Phase 4: Discussion Board 2 The success of any business organization is highly influenced by the management. Being a medical office manager at Cokingtin Eye Centers in overland park, I am subjected different roles and responsibilities that decide the firms’ fate. My performance, which is directly linked to the firm’s performance, is guided my career goals. Having studied medical terminology anatomy and physiology, I am accustomed to functioning of medical assistants. It’s to my inclination that clients leave our premises fully satisfied and ready to come back incase need be....
4 Pages(1000 words)Assignment
Phase 2 Discussion Board
...Phase 2 Discussion Board Phase 2 Discussion Board A massive earthquake hit Sichuan province in China in the famously known Wenchuanearthquake. The earthquake devastated the southwest China living over five million people homeless and about 87,000 others lost their lives. Humanitarian agencies responded in china in order to save lives, alleviate pain and also ensure respect of human dignity. Immediately after the earthquake, emergency medical teams were dispersed in Wenchuan County to take care of the injured. On the same day, more than 50,000 army officers and policemen were dispatched to assist in rescue efforts even though it was...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Phase 4 Discussion Board for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us