Analysing two websites - Essay Example

The site features and other characteristics are noted to its full length for the comparison. Amazon’s homepage provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2002) explains "The homepage is your companys face to the world." As recommended by Nielsen (2002) Amazon has used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear “Amazon.com: Online shopping for electronics, apparel, music, books, DVDs & more.

” Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted. Guerrilla marketing is a corner stone for only books on marketing and the site is not that usable for frequent visits in comparison. The HTML conventions are not followed for wide practice however it provides detailed information about every marketing journal about marketing and presentation abilities.

Amazon site is inked with major products like books and every site featuring essential products like books and other resources is interlinked for purchase. Amazon use standard blue hyperlinks, tab navigation, browse box, graphics and a search input box to help users interactively navigate the site, in a simple, easy to use fashion. Key worded category hyperlinks, emphasise product variety and the sites most important sections. Amazon is a path-based homepage; we recommend duplicating this approach to split the audience immediately into interest groups and to offer them specific, more relevant information in menu pages deeper within the site.

(Lynch and Horton, 2002.) Amazon reveals real site content (Nielsen, 2002) offering easy access to recent homepage features. Homepages are updated regularly; visual graphics are kept meaningful and often