Health Care Competition, Strategic Mission, and Patient Satisfaction - Essay Example

HCM367-0801B-01 The Health Care Organization - Phase 3 Discussion Board Discussion Board Response: In line with the growing competition in the healthcare marketplace, there is a strong need to promote the improvements of the operational effectiveness and efficiencies by continuously upgrading Vitruvian’s computer systems. As a result of improving the company’s computer systems and infrastructure, it will be easier for the employees to work as a team in order to achieve the organizational goal that was successfully set by Dr.

Montenegro. First, we could effectively monitor, coordinate and integrate the necessary information related to the health plans medical coverage reviews as well as the financial progress of Vitruvian Physician Partners (VPP) and Vitruvian Health (VH) which offers HMO-type of health plan services to millions of individuals who could not afford expensive health packages. Aside from being able to easily integrate the financial status of both companies, the creation of electronic medical records and claims adjudication as well as the monitoring of the patient’s appointment scheduling and claims processing will significantly improve the quality services we are delivering to the patients.

As a result of implementing the improvements of the computer systems and infrastructure, internal pressure among the organizational members due to ‘resistance to change’ is most likely to occur. (Burke, 2002: Ch. 5, p. 92 – 94; Ch. 12, p. 259) In general, ‘resistance to change’ could happen when the employees perceive that the use of computer technology could threat their current position or authority within the organization. (Uris, 1964) In the case of Vitruvian, Inc., some of its old employees may be threatened due to the possibility that some of them are computer illiterate.

Such fear could unconsciously create a lot of tension during the implementation process of the organizational change.It is normal for some of the health care professionals and managers to encounter resistance to change when implementing an organizational change. In line with this matter, Doc Vinny should be creative and resourceful enough to find a solution to the problem rather than to stop and take the organizational conflicts negatively. These two important traits could empower Doc Vinny in terms of solving the possible internal problems that may arise within the health care organization.

Being in-charge of promoting the values of the technology age, Doc Vinny should be able to view ‘resistance to change’ as a challenge. Organizational culture is “a pattern of behavior developed by an organization to cope with problems related to external adaptation and internal integration aside from enabling the employees to feel and think positively.” (David, 1999: 143) In line with the importance of organizational culture, Doc Vinny should carefully plan and be able to develop an entirely new organizational culture that will enable and persuade each of Vitruvian’s employees to embrace and appreciate the use of computers throughout the entire company.

*** End ***References:Burke, W. (2002). Organizational Change: Theory and Practice. Sage Publication. pp. 1 - 326.David, F. (1999). Strategic Management: Concepts. 7th Edition. New Jersey: Prentice-Hall.Uris, A. (1964). Techniques of Leadership. In Statpac An Overview of Organizational Leadership and Management. Retrieved February 18, 2008, from http://www.survey-software-solutions.com/walonick/leadership.htm